Professor John Knight, Our people, Department of Marketing

BSc (Hons), MCom, PhD (Otago)

John studies factors that affect New Zealand exports and exporters, and integrates this research into his teaching of international and export marketing. He is especially interested in how food quality and food safety affect country image. For instance, does New Zealand's "clean green" image depend on banning particular kinds of genetic modification, controlling livestock disease outbreaks, or encouraging specific farming and environmental practices? This research has taken him to several European countries, to China and to India to determine what factors decide where food distribution channel members source imported food products.

Other research interests include factors influencing adoption or rejection of new technologies, and consumer perception of risk in relation to technological change. He is also undertaking research into the area of crisis management in international markets. Another research area is the use of technical barriers to trade; he has researched the long-standing trade dispute regarding the Australian ban on apple imports from New Zealand.
As a result of these research activities, John has developed strong links with primary industry organisations in New Zealand. He also has a long-standing personal involvement in farming and forestry. He has been guest speaker at numerous industry conferences, including the 2004 Federated Farmers National Conference, and several provincial farming sector conferences.

With a background in science and medical research, John continues his interest and involvement in the biomedical area and uses this background in developing inter-disciplinary research activities. His first degree was a BSc Hons in Zoology at the University of Otago, followed by a PhD in Immunology. He spent 20 years in biomedical research, mainly at Otago Medical School, and including one year at University College, London, and two years at the National Institutes of Health, Bethesda, MD, USA .
He served a term of three years as Director of International Business. He currently teaches Innovation and New Product Development (MART 306).

John is on the Editorial Advisory Board of the British Food Journal. He has reviewed papers for a wide range of journals including: Nature; Autoimmunity; Immunogenetics; Biological Psychiatry; European Journal of Psychiatry; Food Policy; British Food Journal; Journal of Public Affairs; Biofuels, Bioproducts & Biorefining; Appetite; Journal of Agricultural and Environmental Ethics; British Journal of Psychiatry; Academic Psychiatry; Journal of Chinese Economics and Business Studies; Australasian Marketing Journal.

John retired from the Department of Marketing on in 2016 but still supervises some PhD students in his capacity of Emeritus Professor.

Publications

Bioethics panel, including Ellis, L., Knight, J., Maclaurin, J., & Wehi, P. (2019). Predator free New Zealand: Social, cultural, and ethical challenges. Commissioned by BioHeritage Challenge. 26p. Retrieved from http://www.biologicalheritage.nz/ Commissioned Report for External Body

Ellis, E. H., Armstrong, D., Hohneck, M., Iorns, C., Knight, J., Litten, K., … Maclaurin, J., … Woolley, S. (2018). Predator-free New Zealand and the public good. Proceedings of the Society for Conservation Biology 5th Oceania Congress: Conservation in a Changing World. (pp. 133). Retrieved from http://wellington2018.scboceania.org Conference Contribution - Published proceedings: Abstract

Chen, S., Mather, D., Gao, H., & Knight, J. (2017). Spillover of distrust to an industry. In L. Robinson, L. Brennan & M. Reid (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Impact. (pp. 33). Melbourne, Australia: RMIT University. [Abstract] Conference Contribution - Published proceedings: Abstract

Chen, S., Knight, J., Gao, H., & Mather, D. (2017). Toward an institutional perspective of attribution, legitimacy judgment, and trust erosion during an industry-wide crisis: An abstract. In P. Rossi & N. Krey (Eds.), Marketing transformation: Marketing Practice in an ever changing world: Proceedings of the Academcy of Marketing Science (AMS) World Marketing Congress (WMC). (pp. 289-290). Cham, Switzerland: Springer. doi: 10.1007/978-3-319-68750-6 Conference Contribution - Published proceedings: Abstract

Chen, S., Mather, D., Gao, H., & Knight, J. (2017). Consumer trust erosion during an industry-wide crisis: The central role of legitimacy judgment. Proceedings of the University of Otago Student Research Symposium: Te Wānaka Rakahau: Ākoka. (pp. 12). Retrieved from http://www.otago.ac.nz/graduate-research/scholarships/otago643219.html Conference Contribution - Published proceedings: Abstract

2019

Commissioned Report for External Body

2018

Conference Contribution - Published proceedings: Abstract

2017

Journal - Research Article

Insch, A., Mather, D., & Knight, J. (2017). Buy-national campaigns: Congruence determines premiums for domestic products. International Marketing Review, 34(2), 239-253. doi: 10.1108/IMR-03-2015-0082

Conference Contribution - Published proceedings: Abstract

Chen, S., Mather, D., Gao, H., & Knight, J. (2017). Why consumers in emerging markets prefer foreign food products: An institutional perspective on purchase preference. Proceedings of the New Zealand Institute of Food Science & Technology (NZIFST) Conference. (pp. 22). Retrieved from http://www.nzifst.org.nz/

Conference Contribution - Verbal presentation and other Conference outputs

Chen, S., Mather, D., Gao, H., & Knight, J. (2017, October). An institutional perspective of country-of-origin and its effects on consumer purchase preference. Verbal presentation at the North American Conference of the Association for Consumer Research (ACR), San Diego, USA.

Chen, S., Gao, H., Mather, D., & Knight, J. (2017, October). Consumer trust erosion during an industry-wide crisis: The central role of legitimacy judgment. Verbal presentation at the North American Conference of the Association for Consumer Research (ACR), San Diego, USA.

2016

Journal - Research Article

Mather, D., Vikan, R., & Knight, J. (2016). Marketplace response to GM animal products. Nature Biotechnology, 34(3), 236-238. doi: 10.1038/nbt.3494

Insch, A., Williams, S., & Knight, J. G. (2016). Managerial perceptions of country-of-origin: An empirical study of New Zealand food manufacturers. Journal of Food Products Marketing, 22(3), 304-319. doi: 10.1080/10454446.2014.940116

Hamlin, R., Knight, J., & Cuthbert, R. (2016). Niche marketing and farm diversification processes: Insights from New Zealand and Canada. Renewable Agriculture & Food Systems, 31(1), 86-98. doi: 10.1017/S1742170514000489

Conference Contribution - Published proceedings: Abstract

Abarashi, J., Ferguson, S., & Knight, J. (2016). Lending special possessions: Tension negotiation in gift exchange relations. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 227). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Abstract]

2015

Journal - Research Article

Paradkar, A., Knight, J., & Hansen, P. (2015). Innovation in start-ups: Ideas filling the void or ideas devoid of resources and capabilities? Technovation, 41-42, 1-10. doi: 10.1016/j.technovation.2015.03.004

Gao, H., Zhang, H., Zhang, X., & Knight, J. G. (2015). Spillover of distrust from domestic to imported brands in a crisis-sensitized market. Journal of International Marketing, 23(1), 91-112. doi: 10.1509/jim.13.0166

Conference Contribution - Published proceedings: Full paper

Zafari, K., Biggemann, S., & Knight, J. (2015). Dealing with uncertainty in a turbulent business environment. In A. Ganglmair-Wooliscroft, J. Williams & B. Wooliscroft (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Midyear Doctoral Colloquium. (pp. 18-23). Dunedin, New Zealand: Marketing Department, University of Otago. [Full Paper]

2014

Journal - Research Article

Zhang, H., Sun, J., Liu, F., & Knight, J. G. (2014). Be rational or be emotional: Advertising appeals, service types and consumer responses. European Journal of Marketing, 48(11/12), 2105-2126. doi: 10.1108/EJM-10-2012-0613

Gao, H., Knight, J. G., Yang, Z., & Ballantyne, D. (2014). Toward a gatekeeping perspective of insider–outsider relationship development in China. Journal of World Business, 49(3), 312-320. doi: 10.1016/j.jwb.2013.06.002

Conference Contribution - Published proceedings: Full paper

Abarashi, J., Ferguson, S., & Knight, J. (2014). New perspectives on democratisation in the luxury market: The engagement of consumers in marketplace meanings. In S. Rundle-Thiele, K. Kubacki & D. Arli (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Agents of Change. (pp. 1358-1364). ANZMAC. [Full Paper]

Insch, A., Mather, D., & Knight, J. (2014). Does a 'Buy National' premium exist? Evidence from a bi-national, multi-category study. In S. Rundle-Thiele, K. Kubacki & D. Arli (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Agents of Change. (pp. 117-123). ANZMAC. [Full Paper]

Knight, J. G., & Clark, A. (2014). Biotechnology in the fruit industry: Great science, but what about our 'clean green' image? In S. E. Gardiner (Ed.), Acta Horticulturae: Proceedings of the II International Symposium on Biotechnology of Fruit Species. 1048, (pp. 207-214). Leuven, Belgium: International Society for Horticultural Science. [Full Paper]

Conference Contribution - Published proceedings: Abstract

Other Research Output

Knight, J. (2014, March). Homo heuristicus and the (mis) perception of risk. University of Otago, Dunedin, New Zealand. [Inaugural Professorial Lecture].

2013

Journal - Research Article

Knight, J. G., Clark, A., & Mather, D. W. (2013). Potential damage of GM crops to the country image of the producing country. GM Crops & Food, 4(3), 151-157. doi: 10.4161/gmcr.26321

Gao, H., Knight, J. G., Zhang, H., & Mather, D. (2013). Guilt by association: Heuristic risks for foreign brands during a product-harm crisis in China. Journal of Business Research, 66, 1044-1051. doi: 10.1016/j.jbusres.2011.12.029

Conference Contribution - Published proceedings: Full paper

Gao, H., Zhang, H., Knight, J. G., & Zhang, X. (2013). Assimilation and contrasting categorization between domestic and imported brands in a multi-brand crisis. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://www.anzmac.org/conference

Conference Contribution - Verbal presentation and other Conference outputs

Knight, J. (2013, November). Lessons learnt. Keynote presentation at the Global Food Safety Forum (GFSF), Dunedin, New Zealand.

2012

Journal - Research Article

Gao, H., Knight, J. G., & Ballantyne, D. (2012). Guanxi as a gateway in Chinese-Western business relationships. Journal of Business & Industrial Marketing, 27(6), 456-467. doi: 10.1108/08858621211251460

Gao, H., Knight, J. G., Zhang, H., Mather, D., & Tan, L. P. (2012). Consumer scapegoating during a systemic product-harm crisis. Journal of Marketing Management, 28(11-12), 1270-1290. doi: 10.1080/0267257X.2011.645859

Mather, D. W., Knight, J. G., Insch, A., Holdsworth, D. K., Ermen, D. F., & Breitbarth, T. (2012). Social stigma and consumer benefits: Trade-offs in adoption of genetically modified foods. Science Communication, 34(4), 487-519. doi: 10.1177/1075547011428183

Conference Contribution - Published proceedings: Full paper

Knight, J. G., Mather, D., & Mathieson, B. (2012). The key role of sincerity in restoring trust in a brand with a corporate apology. In L. Robinson (Ed.), Marketing dynamism & sustainability: Things change, things stay the same…. Cham, Switzerland: Springer. doi: 10.1007/978-3-319-10912-1_64

Conference Contribution - Published proceedings: Abstract

Gao, H., Knight, J. G., & Ballantyne, D. (2012). Guanxi gatekeeping in Chinese-Western business relationships. In S. Feinberg & T. Kiyak (Eds.), Proceedings of the Academy of International Business (AIB) 54th Annual Meeting: Rethinking the Roles of Business, Government and NGOs in the Global Economy. (pp. 161). Retrieved from http://aib.msu.edu/events/2012/Program.asp

2011

Authored Book - Research

Knight, J. G. (2011). New Zealand's 'clean green' image: Will GM plants damage it? Wellington, New Zealand: GE Free New Zealand, 68p.

Chapter in Book - Research

Gao, H., Knight, J. G., & Zhang, H. (2011). Real Italian: Is it what Chinese consumers want? [Case study]. In R. Fletcher & H. Crawford (Eds.), International marketing: An Asia-Pacific perspective. (5th ed.) (pp. 305-309). Sydney, Australia: Pearson.

Journal - Research Article

Insch, A., Prentice, R. S., & Knight, J. G. (2011). Retail buyers' decision-making and buy national campaigns. Australasian Marketing Journal, 19(4), 257-266. doi: 10.1016/j.ausmj.2011.07.003

Twomey, K. L., Knight, J. G., & McNeill, L. S. (2011). Damage control: Limiting the fall-out from deceptive advertising. Journal of Advertising Research, 51(2), 394-403. doi: 10.2501/jar-51-2-394-403

Other Research Output

Paradkar, A., Hansen, P., & Knight, J. (2011, August). Entrepreneurship: The long and winding road to commercial success. EcoNZ@Otago, 27, 1-3. Retrieved from http://www.business.otago.ac.nz/econ/econz/. [Other Research Output].

2010

Journal - Research Article

Kemp, K., Insch, A., Holdsworth, D. K., & Knight, J. G. (2010). Food miles: Do UK consumers actually care? Food Policy, 35(6), 504-513. doi: 10.1016/j.foodpol.2010.05.011

Gao, H., Ballantyne, D., & Knight, J. G. (2010). Paradoxes and guanxi dilemmas in emerging Chinese-Western intercultural relationships. Industrial Marketing Management, 39(2), 264-272. doi: 10.1016/j.indmarman.2008.11.001

Adams, D. D., Knight, J. G., & Ebringer, A. (2010). Autoimmune diseases: Solution of the environmental, immunological and genetic components with principles for immunotherapy and transplantation. Autoimmunity Reviews, 9(8), 525-530. doi: 10.1016/j.autrev.2009.12.012

Conference Contribution - Published proceedings: Full paper

Knight, J., Mathieson, B., & Gao, H. (2010). The crucial role of sincerity in an effective corporate apology: An overlooked dimension. In S. C. Beckmann, T. Ringberg & T. Ritter (Eds.), Proceedings of the 39th European Marketing Academy (EMAC) Conference: The Six Senses: The Essentials of Marketing. [CD-ROM] Copenhagen, Denmark: Copenhagen Business School. [Full Paper]

Conference Contribution - Published proceedings: Abstract

Gao, H., Knight, J. G., & Zhang, H. (2010). Guilt by association: Consumer heuristic judgments of foreign brands during a food safety crisis in China. Proceedings of the Global Marketing Conference: Marketing in a Turbulent Environment. [CD-ROM], (pp. 1460-1461). [Abstract]

2009

Journal - Research Article

Knight, J. G., & Gao, H. (2009). Chinese gatekeeper perceptions of genetically modified food. British Food Journal, 111(1), 56-69. doi: 10.1108/00070700910924236

Knight, J. G., Mitchell, B. S., & Gao, H. (2009). Riding out the Muhammad cartoons crisis: Contrasting strategies and outcomes. Long Range Planning, 42(1), 6-22. doi: 10.1016/j.lrp.2008.11.002

Conference Contribution - Published proceedings: Full paper

Gao, H., Ballantyne, D., & Knight, J. G. (2009). Guanxi strong and weak ties in Chinese-Western intercultural relationships. Proceedings of the 9th International Conference on Relationship Marketing. [CD-ROM] American Marketing Association. [Full Paper]

Holdsworth, D. K., & Knight, J. G. (2009). Blocking of choice modelling survey designs and convergent validity. In M. Ewing & F. Mavondo (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC): Sustainable Management and Marketing. Retrieved from www.anzmac2009.org

Knight, J. G., Gao, H., & Zhang, H. (2009). Consumer scapegoating in the 2008 Chinese milk contamination crisis. In M. Ewing & F. Mavondo (Eds.), Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC): Sustainable Management and Marketing. Retrieved from www.anzmac2009.org

2008

Chapter in Book - Research

Gao, H., & Knight, J. (2008). International market selection: Balancing opportunity and risk [Case study]. In R. Fletcher & L. Brown (Eds.), International marketing: An Asia-Pacific perspective. (4th ed.) (pp. 312-315). Frenchs Forest, Australia: Pearson Education.

Knight, J., & Mitchell, B. (2008). Case for Part B: Crisis management in international markets: 'Least said, soonest mended?'. In R. Fletcher & L. Brown (Eds.), International marketing: An Asia-Pacific perspective. (4th ed.) (pp. 347-353). Frenchs Forest, Australia: Pearson Education.

Journal - Research Article

Knight, J., Gao, H., Garrett, T., & Deans, K. (2008). Quest for social safety in imported foods in China: Gatekeeper perceptions. Appetite, 50(1), 146-157. doi: 10.1016/j.appet.2007.06.010

Evers, N., & Knight, J. (2008). Role of international trade shows in small firm internationalization: A network perspective. International Marketing Review, 25(5), 544-562. doi: 10.1108/02651330810904080

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2008). GM food and neophobia: Connecting with the gatekeepers of consumer choice. Journal of the Science of Food & Agriculture, 88(5), 739-744. doi: 10.1002/jsfa.3168

Knight, J., & Paradkar, A. (2008). Acceptance of genetically modified food in India: Perspectives of gatekeepers. British Food Journal, 110(10), 1019-1033. doi: 10.1108/00070700810906633

Conference Contribution - Published proceedings: Full paper

Ryan, E., Thyne, M., & Knight, J. (2008). The role of trust in the AJ Hackett Bungy brand. In B. Donaldson, A. Turnbull & E. Pirie (Eds.), Proceedings of the Academy of Marketing Annual Conference. [CD-ROM] Aberdeen, Scotland: Gatehouse Design and Print, Robert Gordon University. [Full Paper]

2007

Chapter in Book - Research

Fischer, W. C., Insch, A., Knight, J., & Krausbeck, E. (2007). Promotion campaigns in Canada, Germany, New Zealand & USA. In W. C. Fischer & K. K. Mwenda (Eds.), Country of origin: A law and economics approach to the concept of Made in Australia. (pp. 31-52). Köln, Germany: Josef Eul Verlag.

Insch, A., & Knight, J. (2007). Buy New Zealand made: Is it 'all good'? In W. C. Fischer & K. K. Mwenda (Eds.), Country of origin: A law and economics approach to the concept of Made in Australia. (pp. 43-52). Lohmar, Germany: EUL Verlag.

Journal - Research Article

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2007). Country-of-origin and choice of food imports: An in-depth study of European distribution channel gatekeepers. Journal of International Business Studies, 38, 107-125.

Knight, J., Holdsworth, D., & Mather, D. (2007). Determinants of trust in imported food products: Perceptions of European gatekeepers. British Food Journal, 109(10), 792-804.

Knight, J. G., Mather, D. W., Holdsworth, D. K., & Ermen, D. F. (2007). Acceptance of GM food: An experiment in six countries. Nature Biotechnology, 25(5), 507-508.

Gao, H., & Knight, J. (2007). Pioneering advantage and product-country image: Evidence from an exploratory study in China. Journal of Marketing Management, 23(3-4), 367-385.

Knight, J. G., Menkes, D. B., Highton, J., & Adams, D. D. (2007). Rationale for a trial of immunosuppressive therapy in acute schizophrenia. Molecular Psychiatry, 12(5), 424-431.

Conference Contribution - Published proceedings: Full paper

Gao, H., & Knight, J. (2007). A theme analysis of B2B marketing publications: January 2000 - March 2006. In M. Thyne, K. R. Deans & J. Gnoth (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference. [CD-ROM], (pp. 1190-1197). Dunedin, New Zealand: Department of Marketing, University of Otago. [Full Paper]

Knight, J., Gao, H., & Mitchell, B. (2007). Cartoons chaos: Dealing with turmoil in international markets. In M. Thyne, K. R. Deans & J. Gnoth (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference. [CD-ROM], (pp. 1198-1204). Dunedin, New Zealand: Department of Marketing, University of Otago. [Full Paper]

Knight, J., Mather, D., Holdsworth, D., & Lawson, R. (2007). What they say vs what they do: Revealed and stated preferences for genetically modified food. Proceedings of the 36th European Marketing Academy Conference. [CD-ROM] EMAC. [Full Paper]

Conference Contribution - Published proceedings: Abstract

Knight, J. (2007). Taking a bite from the apple: In praise of Sun Tzu and von Clausewitz or if you prefer competitor dominant logic: Service to customers is necessary but never sufficient. In D. Ballantyne & R. Aitken (Eds.), Proceedings of the 2nd Otago National Marketing Symposium. (pp. 7-9). [Abstract]

2006

Conference Contribution - Published proceedings: Full paper

Knight, J., Holdsworth, D., & Mather, D. (2006). Revealed preferences for genetically modified food: An experiment in five countries. In G. J. Avlonitis, N. Papavassiliou & P. Papastathopoulou (Eds.), Proceedings of the 35th European Marketing Academy Conference. Greece: Athens University of Economics and Business. [Full Paper]

2005

Chapter in Book - Research

Knight, J., & Wiig, H. (2005). Dealing with corruption. In P. Ramburuth & C. Welch (Eds.), Casebook in international business: Australian and Asia-Pacific perspectives. (pp. 13-14). NSW: Pearson Education Australia.

Knight, J. (2005). Trade barrier or fair dinkum health measure? Analysis of the 83-year Trans-Tasman apple ban. In P. Ramburuth & C. Welch (Eds.), Casebook in international business: Australian and Asia-Pacific perspectives. (pp. 71-77). Sydney, Australia: Pearson Education Australia.

Journal - Research Article

Adams, D. D., Knight, J. G., Manning, P., & Smith, G. (2005). An informative case of Graves' disease with implications for schizophrenia. Journal of Clinical & Laboratory Immunology, 53, 13-25.

Mather, D., Knight, J., & Holdsworth, D. (2005). Pricing differentials for organic, ordinary and genetically modified food. Journal of Product & Brand Management, 14(6), 387-392.

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Consumer benefits and acceptance of genetically modified food. Journal of Public Affairs, 5(3-4), 226-235.

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Impact of genetic modification on country image of imported food products in European markets: Perceptions of channel members. Food Policy, 30, 385-398.

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Genetically modified crops and country image of food exporting countries. British Food Journal, 107(9), 653-662.

Knight, J. (2005). Advance Australia fair? Anatomy and pathology of an 84-year trade dispute. Journal of Public Affairs, 5(2), 112-123.

Knight, J. (2005). Underarm bowling and Australia-New Zealand trade. Australian Review of Public Affairs. Retrieved from http://www.australianreview.net/digest/2005/07/knight.html

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2005). Genetically modified crops and perceptions of country image: Implications for food exporters. Journal of Customer Behaviour, 4, 5-16.

Conference Contribution - Published proceedings: Full paper

Knight, J. (2005). The 84-year Trans-Tasman apple dispute: Science, politics and marketing. In S. Purchase (Ed.), Proceedings of the Australia and New Zealand Marketing Academy Conference. (pp. 72-77). Fremantle, WA, Australia: ANZMAC. [Full Paper]

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005). Acceptance of genetically modified food with consumer benefits. In S. Purchase (Ed.), Proceedings of the Australia and New Zealand Marketing Academy Conference. (pp. 142-148). Fremantle, WA, Australia: ANZMAC. [Full Paper]

Knight, J., Mather, D., & Holdsworth, D. (2005). Genetically modified food: Buying behaviour versus attitudes. Proceedings of the 34th European Marketing Academy Conference. [CD-ROM] [Full Paper]

Conference Contribution - Verbal presentation and other Conference outputs

Knight, J. G., Mather, D. W., & Holdsworth, D. K. (2005, June). Genetically modified food: Buying behaviour versus attitudes. Verbal presentation at the 1st International Conference of Cultural and Cross-National Research in Marketing, Nijmegen, Netherlands.

2004

Journal - Research Other

Knight, J. (2004). Science, politics and Waltzing Matilda: The 83 year old Trans-Tasman apple dispute [Guest Editorial]. BioScience News, (29 October).

Conference Contribution - Published proceedings: Full paper

Knight, J. (2004). Impact of genetically modified organisms on perceptions of Country image: Implications for food exporters. Proceedings of the Fourth Asia Academy of Management Conference. [CD-ROM] Hong Kong: Asia Academy of Management. [Full Paper]

2003

Authored Book - Research

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2003). Trust and country image: Perceptions of European food distributors regarding factors that could enhance or damage New Zealand's image - including GMOs. Dunedin: University of Otago, 89p.

Chapter in Book - Research

Knight, J., Bell, J., & McNaughton, R. B. (2003). Satisfaction with paying for government export assistance. In C. Wheeler, F. McDonald & I. Greaves (Eds.), Internationalization: Firm strategies and management. (pp. 223-240). Palgrave Macmillan.

Journal - Research Article

Adams, D. D., & Knight, J. G. (2003). Principles of autoimmune disease: Pathogenesis, genetics and specific immunotherapy. Journal of Clinical & Laboratory Immunology, 52, 1-22.

Conference Contribution - Published proceedings: Full paper

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2003). Trust and country image: A qualitative study of food channel members in five European countries. In E. McLachlan (Ed.), Proceedings of the Australia-New Zealand International Business Academy Conference 2003: The challenge of international business. [CD-ROM] Dunedin: ANZIBA. [Full Paper]

Knight, J. G., Holdsworth, D. K., & Mather, D. W. (2003). Perceptions of gatekeepers in Europe regarding impact of GMOs on image of country of origin. In R. Kennedy (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference 2003: Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution. [CD-ROM], (pp. 1508-1516). Adelaide: University of South Australia. [Full Paper]

2002

Conference Contribution - Published proceedings: Full paper

Knight, J. G., Bell, J., & McNaughton, R. B. (2002). Satisfaction with paying for government export assistance. In I. Greaves (Ed.), Proceedings of the 29th UK Academy of International Business Conference: International business in the global knowledge economy: Economic growth, competition, cooperation and resistance. (pp. 279-313). Glasgow: University of Strathclyde. [Full Paper]

2001

Conference Contribution - Published proceedings: Full paper

Knight, J. G., Bell, J., & McNaughton, R. B. (2001). "Born Globals": Old wine in new bottles? In S. Chetty & B. Collins (Eds.), ANZMAC: Bridging Marketing Theory and Practice. CD ROM 1. Palmerston North: Massey University. [Full Paper]

Knight, J. G., Bell, J., & McNaughton, R. B. (2001). The "born global" phenomenon: Re-birth of an old concept. In M. V. Jones & P. Dimitratos (Eds.), Researching New Frontiers; The Proceedings of the 4th McGill Conference on International Entrepreneurship. 2, (pp. 113-125). Scotland: Strathclyde University. [Full Paper]