Steven Jackson, Academic staff, School of Physical Education, Sport and Exercise Sciences

SteveJackson2009 BA(WOnt) MS PhD(Ill)
Tel +64 3 479 8943
Email steve.jackson@otago.ac.nz

Background

Steve Jackson is a Professor specialising in the socio-cultural analysis of sport. He is a graduate of the University of Western Ontario (Canada) and the University of Illinois, Urbana-Champaign (USA). In addition to his post at Otago Steve has served as a Visiting Professor at Charles University (Prague, Czech Republic), the University of Jyvaskyla (Finland), the University of British Columbia and Wilfred Laurier University (Canada), Federal University of Parana (Brazil), Waseda University (Japan), Shanghai University (China), the National Taiwan Normal University and the University of Johannesburg (South Africa). Professionally, he is a past-President of the International Sociology of Sport Association (ISSA) and Research Committee 27 of the International Sociology Association (ISA), 2008–2015.

Currently the Associate Dean Research and Co-Director of the New Zealand Centre for Sport Policy & Politics, Steve has also served as a member of New Zealand's Performance Based Research Fund (PBRF) panel and as a grant reviewer for: the Social Sciences and Humanities Research Council of Canada, the Swiss National Science Foundation, the South African National Science Foundation (NSF) and World Anti-Doping Association (WADA).

Steve is a Corresponding Editor for the International Review for the Sociology of Sport and has served on the following editorial boards: Communication & Sport, Sociology of Sport Journal, Qualitative Research in Sport and Exercise, International Journal of Sport Marketing and Management, Revista (Journal of the Latin American Association for the Sociocultural Study of Sport), and the Asia Pacific Journal of Sport and Social Science.

New Zealand Centre for Sport Policy & Politics webpage

Teaching

As a teacher, Steve has been honoured with a New Zealand Ministry of Education Tertiary Teaching Award for Sustained Excellence.

SPEX 101 Sport, Science & Society
SPEX 315 Sport Media
SPEX 460 Advanced Topics in Sport Development (Globalisation and Sport Media)

Research

Professor Jackson's research focuses on globalisation, national identity and the media and his current research projects include: Advertising and the Colonisation of Sport Culture; Sport, Culture and Alcohol, and Globalisation, Sport and Corporate Nationalism. His research has been funded by a range of organisations including: the Australian Research Council (ARC), International Council for Canadian Studies Faculty Research Program, Alcohol Advisory Council of New Zealand (ALAC), Japanese Ministry of Education, International Science and Technology (ISAT) and the University of Otago.

Globalisation and Sport
National Identity and Sport
Media and Sport
Sporting Masculinities
Sport, Culture and Alcohol
Sport and Advertising as a Cultural Field

Students interested in PhD, Masters or Honours research in these or related areas are invited to contact Steve at:steve.jackson@otago.ac.nz

Postgraduate Students

Current Students

Eric Junior Appiah (PhD): Ethics of Youth Football Development in West Africa: The Synergy of Policy and Practice (co-supervisor with Mike Sam)
Eleanor Crabill (PhD): The cultural economy of the 2023 FIFA Women's World Cup in Aotearoa/New Zealand (co-supervisor with Sally Shaw)
Tim Dawbin (PhD): The political economy of youth sports integrity in Aotearoa/New Zealand (co-supervisor with Mike Sam)
Kyu Jin Jin (PhD): Globalisation, Corporate Nationalism and nation-state Diplomacy (co-supervisor with Mike Sam)
Damon Lillis (PhD): The Benefits, costs, and outcomes of hosting the Women's Rugby, Cricket, and Football World Cups in Aotearoa/New Zealand (co-supervisor with Mike Sam)
Diego Moreno (PhD): The Politics of Chilean Sport Policy (co-supervisor with Mike Sam)
Haewan Park (PhD): Maltreatment in Sport: An Institutional Approach (co-supervisor with Mike Sam)
Russell Mawhinney (Master of Laws): Religious Expression in Professional Sport: Towards a Legal Framework (co-supervisor with Professor Rex Ahdar).

Graduates

PhD

Dr Michael Silk (PhD): The Production of Meanings: Television Practices, Interpretations, and Narratives at the 1998 Commonwealth Games
Dr Jay Scherer (PhD): Globalization, Sport and Corporate Nationalism in New Zealand
Dr Michael Sam (PhD): Developing Sport Policy by Taskforce: Ideas, Interests and Institutions
Dr Roger LeBlanc (PhD): The 1st XV: Understanding the Experiences of Gay Male Rugby Players
Dr Sarah Gee (PhD): Sport, Advertising & The Crisis of Masculinity
Dr Lynley Anderson (PhD): Ethics in sports health care. (Co-Supervisor)
Dr Joseph Piggin (PhD): Power, Politics & Policy: Creating, Deploying and Resisting Meaning in New Zealand Public Sport Policy
Dr Koji Kobayashi (PhD): Globalisation and Corporate Nationalism and Japanese Identity: Advertising Production and Signifying Practices of Nike and Asics
Dr Ik Young Chang (PhD): Transnational Migration and Identity Negotiation: Sport and Leisure in the Lives of South Korean Immigrants to New Zealand. Supervisors: S. Jackson and M. Sam (2010-2014)
Dr Adam Beissel (PhD): Sons of Samoa: The Corporeal Economy of American Samoa Gridiron Football (co-supervisor with Josh Newman)
Dr Minhyeok Tak (PhD): Sports on the gambling table: An institutional approach to match-fixing. Supervisors: S. Jackson and M. Sam
Luke Macris (PhD), The impact of governmental performance management and measurement systems on New Zealand sporting organisations (co-supervisor with Mike Sam).

Masters

Diego Moreno (MSc), Sport Policy in Chile: An Institutional Approach (co-supervisor with Mike Sam)
Nikki Timu (MPhEd): Sport and haka: A Kaupapa Maori perspective
Nicole Timu (MPhEd): Ngā tapuwae o te haka – Māori perspectives on haka in sport. Supervisors: S. Jackson and A.M. Jackson
Alene van der Hoop (Master of International Studies) Organized Games for Political Gain? An examination of the New Zealand experience of sport, diplomacy and the Rugby World Cup 2011. (co-supervisor with Robert Patman)
Kieran Cody (Masters): The Law Commission, Alcohol Sponsorship of Sport and Public Policy in New Zealand
Sofia Kalogeropoulou (Masters): Dancing Greekness: Folk Dance and National Identity in Greece (co-supervisor)
Alistair John (Masters): Globalisation, Corporate Nationalism & The America's Cup
Amy Wallace (Masters): Naked Women Talk About Rugby: Understanding Women's Experiences of Male Sporting Culture
Andrew Grainger (Masters): Globalization, Media Violence and Sports Advertising: A critical Analysis of Social Policy and Cultural Resistance in New Zealand
David Chisholm (Masters): Breaking the Code of Silence: Media Constructions of violence in Australian Rugby League.

Honours

N. Britten (BPhEd Honours). The Contested Terrain of Sport, Religion and Alcohol Sponsorship
N. Herron ( BPhEd Honours). The Contested Terrain of Crossfit as a Contemporary Cult of Fitness
J. Cheshire (BPhEd Honours): Impact of Digital Technology on Sports Journalism
J. Collier (BPhEd Honours): Gym culture and the contested terrain of gender
T. Bryant (BPhEd Honours): The Song Remains the Same: A Subcultural Analysis of a University Football Club's Contested Terrain of Values, Experiences and Identities
M. Smaill (BPhEd Honours): Sport-related beer advertising and the construction and interpretation of gendered identities in New Zealand
S. Cherry (BPhEd Honours): Our Stadium Sold For Millions: The Promotional Culture of the 2011 Rugby World Cup as a Contested Terrain
D. Everitt, (BPhEd Honours): How Kiwi Kids Become All Black Kids': Advertising and the Representation and Consumption of New Zealand National Identity
R. Turner (BPhEd Honours): Globalisation and Local Culture: Expressions of hip hop culture amongst New Zealand youth
C. Wolfensohn (BPhEd Honours): Sport, Media and the Sexualisation of Male Athletes: The Toffee Pops Phenomenon
A. Dunn (BPhEd Honours): It's a hard road finding the perfect man –rugby and male social status in high school
J. Thornhill (BPhEd Honours): Kiana's Flex Appeal: The Media's Representation of the female body image in sports
N. Aston (BPhEd Honours): Making visible the invisible: A study of contemporary Nike advertisements and their representation of the female athlete
D. Harding (BPhEd Honours): A Nation at Risk: The social construction of risk as part of New Zealand's culture and identity
J. Lynch (BPhEd Honours): Don't be such a girl: Gender, language and power in TVNZ's Mountain Dew On the Edge
N. Hercus (BPhEd Honours): Netball girls and rugby men: Televised sports commentary and the marginalisation of female athletic achievements
M. Trevelyan (BPhEd Honours): Clash of the codes: An examination of media representations of violence
D. Chisholm (BPhEd Honours): The code of silence: Media constructions of violence in 1993 State of Origin Rugby League.

Postdoctoral Supervision

Dr Lucie Schoch (France/Switzerland)
Dr Janelle Joseph (Canada)
Dr Naoki Chiba (Japan)
Dr Nammi Lee (Korea)
Dr Ji hyun Cho (Korea)

Publications

Jackson, S. J., Sam, M. P., Dawson, M. C., & Porter, D. (2024). The wellbeing pandemic: Outline of a contested terrain and a proposed research agenda. In W. Rössler (Ed.), Insights in public mental health: 2022. (pp. 24-31). Lausanne, Switzerland: Frontiers Media SA. doi: 10.3389/978-2-8325-4490-7 Chapter in Book - Other

Jackson, S. (2024, October). The contested terrain of sportswashing. Keynote presentation at the East Asian Sport Sociology Forum, Taoyuan, Taiwan. Conference Contribution - Verbal presentation and other Conference outputs

Jackson, S. J. (2024). Stacking. In P. M. Pedersen (Ed.), Encyclopedia of sport management. (2nd ed.) (pp. 923-925). Cheltenham, UK: Edward Elgar. doi: 10.4337/9781035317189.ch540 Chapter in Book - Other

Skille, E. Å., Sam, M. P., & Jackson, S. J. (2024). The contested terrain of sport, media & indigenous representation: A case study of Sámi sport organisation in Norway. European Journal for Sport & Society. Advance online publication. doi: 10.1080/16138171.2024.2382951 Journal - Research Article

Park, H., Sam, M. P., & Jackson, S. J. (2024). Athlete maltreatment as a wicked problem and contested terrain. Social Sciences, 13(7), 376. doi: 10.3390/socsci13070376 Journal - Research Article

2024

Chapter in Book - Other

Jackson, S. J. (2024). Stacking. In P. M. Pedersen (Ed.), Encyclopedia of sport management. (2nd ed.) (pp. 923-925). Cheltenham, UK: Edward Elgar. doi: 10.4337/9781035317189.ch540

Journal - Research Article

Park, H., Sam, M. P., & Jackson, S. J. (2024). Athlete maltreatment as a wicked problem and contested terrain. Social Sciences, 13(7), 376. doi: 10.3390/socsci13070376

Park, H., Sam, M. P., & Jackson, S. J. (2024). Entrenched maltreatment in sport: Unintended consequences of the mix of practices and narratives. International Review for the Sociology of Sport. Advance online publication. doi: 10.1177/10126902241264032

Jackson, S. J., Sam, M. P., & Dawson, M. C. (2024). The contested terrain of sport and well-being: Health and wellness or wellbeing washing? Social Sciences, 13, 366. doi: 10.3390/socsci13070366

Park, H., Sam, M. P., & Jackson, S. J. (2024). The policy instrument mix in South Korea: Precursor to maltreatment in sport. International Journal of Sport Policy & Politics. Advance online publication. doi: 10.1080/19406940.2024.2342393

Moreno, D., Sam, M. P., & Jackson, S. J. (2024). Sport policy reforms in Chile: The tension between ‘doers’ and ‘thinkers’. International Journal of Sport Policy & Politics. Advance online publication. doi: 10.1080/19406940.2024.2304856

Conference Contribution - Verbal presentation and other Conference outputs

Jackson, S. (2024, October). The contested terrain of sportswashing. Keynote presentation at the East Asian Sport Sociology Forum, Taoyuan, Taiwan.

2023

Chapter in Book - Research

Jackson, S. J., & Kobayashi, K. (2023). Sport mega-events and the contested terrain of space, bodies and commodities: The politics and complexities of 2019 Rugby World Cup. In K. Kobayashi, J. Horne, Y. Cho & J. W. Lee (Eds.), Sports mega-events in Asia. (pp. 223-243). Singapore: Palgrave Macmillan. doi: 10.1007/978-981-99-0011-4_10

Jackson, S. J. (2023). Sport, advertising, and promotional culture. In L. A. Wenner (Ed.), Oxford handbook of sport and society. (pp. 1089-1110). New York, NY: Oxford University Press. doi: 10.1093/oxfordhb/9780197519011.013.57

Journal - Research Article

Tak, M., Jackson, S. J., & Sam, M. P. (2023). Traces of (dis)organised crime in sports gambling: A case study of the 2011 K-League match-fixing scandal. Trends in Organized Crime. Advance online publication. doi: 10.1007/s12117-023-09518-w

Conference Contribution - Published proceedings: Abstract

Jackson, S., Sam, M., Porter, D., & Dawson, M. (2023). The well-being pandemic: Outline of a contested terrain and research agenda. Proceedings of the International Sociological Association (ISA) XX World Congress of Sociology. (pp. 343). Madrid, Spain: International Sociological Association. Retrieved from https://www.isa-sociology.org/en

2022

Chapter in Book - Research

Jackson, S., & Sturm, D. (2022). Advertising, branding and corporate nationalism: The contested terrain of the Aotearoa New Zealand All Blacks. In D. Sturm & R. Kerr (Eds.), Sport in Aotearoa New Zealand: Contested terrain. (pp. 19-30). London, UK: Routledge. doi: 10.4324/9781003034445-3

Journal - Research Article

Jackson, S. J., & Matheus, C. (2022). The enduring challenge of defining sport: An exploratory analysis of prototypes and a "family resemblance" definition of sport. International Journal of Sport & Society, 14(1), 127-140. doi: 10.18848/2152-7857/CGP/v14i01/127-140

Jackson, S. J., Sam, M. P., Dawson, M. C., & Porter, D. (2022). The wellbeing pandemic: Outline of a contested terrain and a proposed research agenda. Frontiers in Sociology, 7, 950557. doi: 10.3389/fsoc.2022.950557

2021

Chapter in Book - Research

Jackson, S. (2021). Stacking. In P. M. Pedersen (Ed.), Encyclopedia of sport management. (pp. 460-461). Cheltenham, UK: Edward Elgar. doi: 10.4337/9781800883284.stacking

Wallace, A., Jackson, S., & Dawson, M. C. (2021). Women's experiences of rugby culture in Aotearoa/New Zealand: Naked women talk about sport. In H. Joncheray (Ed.), Women in rugby. (pp. 101-115). London, UK: Routledge. doi: 10.4324/9781003005544

Journal - Research Article

Jackson, S. J., & Dawson, M. C. (2021). The global business of sport in a brave new world: Conceptualising a framework for alternative futures. Frontiers in Sports & Active Living, 3, 673178. doi: 10.3389/fspor.2021.673178

2020

Chapter in Book - Research

Jackson, S. J., & Gee, S. (2020). Contemporary trends in sport, beer advertising and masculinity: New Zealand's Speight's 'Southern man' 2.0. In S. Gee (Ed.), Sport, alcohol and social inquiry: A global cocktail [Research in the sociology of sport, Vol. 14]. (pp. 29-45). Bingley, UK: Emerald. doi: 10.1108/S1476-285420200000014003

Kobayashi, K., & Jackson, S. J. (2020). Neoliberalism without guarantees: The glocality of labor, education, and sport in Japan from the 1980s to the 2000s. In I. Rossi (Ed.), Challenges of globalization and prospects for an inter-civilizational world order. (pp. 551-571). Cham, Switzerland: Springer. doi: 10.1007/978-3-030-44058-9_29

2019

Chapter in Book - Research

Jackson, S. (2019). Sport, beer advertising, and corporate nationalism in Canada: Molson's articulation of national and masculine identity to consumer citizenship. In K. Asquith (Ed.), Advertising, consumer culture, and Canadian society. (pp. 120-134). Oxford University Press.

Jackson, S. J. (2019). Sport and national identity. In J. Maguire, M. Falcous & K. Liston (Eds.), The business and culture of sports: Society, politics, economy, environment (Vol. 3: Community). (pp. 51-66). Macmillan Reference USA.

Journal - Research Article

Chang, I. Y., Jackson, S., & Tak, M. (2019). Globalization, migration, citizenship, and sport celebrity: Locating Lydia Ko between and beyond New Zealand and South Korea. International Journal of the History of Sport, 36(7-8), 643-659. doi: 10.1080/09523367.2019.1675644

Jackson, S. (2019). Reflections on the 2019 Rugly World Cup: The state of the All Blacks and global rugby in the age of globalisation. Japan Journal of Sport Sociology, 27(1), 4-18.

Kobayashi, K., Jackson, S. J., & Sam, M. P. (2019). Globalization, creative alliance and self-Orientalism: Negotiating Japanese identity within Asics global advertising production. International Journal of Cultural Studies, 22(1), 157-174. doi: 10.1177/1367877917733812

Conference Contribution - Published proceedings: Abstract

Kobayashi, K., & Jackson, S. J. (2019). Neoliberalism without guarantees: Labour, education and sport in Japan. Proceedings of the International Sociology of Sport Association (ISSA) World Congress of Sociology of Sport. (pp. 4). Retrieved from https://www.otago.ac.nz/issa-2019

Conference Contribution - Edited volume of conference proceedings

Jackson, S., Sam, M., & Tak, M. (Eds.). (2019). Proceedings of the International Sociology of Sport Association (ISSA) World Congress of Sociology of Sport. 87p. Retrieved from https://www.otago.ac.nz/issa-2019

2018

Chapter in Book - Research

Jackson, S. (2018). Personal reflections on the past, present and future of sociology of sport. In K. Young (Ed.), Reflections on sociology of sport: Ten questions, ten scholars, ten perspectives. (pp. 65-86). Bingley, UK: Emerald Group. doi: 10.1108/S1476-285420170000010005

Journal - Research Article

Tak, M., Sam, M. P., & Jackson, S. J. (2018). The problems and causes of match-fixing: Are legal sports betting regimes to blame? Journal of Criminological Research, Policy & Practice, 4(1), 73-87. doi: 10.1108/JCRPP-01-2018-0006

Kobayashi, K., Jackson, S. J., & Sam, M. P. (2018). Multiple dimensions of mediation within transnational advertising production: Cultural intermediaries as shapers of emerging cultural capital. Consumption Markets & Culture, 28(2), 129-146. doi: 10.1080/10253866.2017.1345421

Tak, M., Sam, M. P., & Jackson, S. J. (2018). The politics of countermeasures against match-fixing in sport: A political sociology approach to policy instruments. International Review for the Sociology of Sport, 53(1), 30-48. doi: 10.1177/1012690216639748

Conference Contribution - Published proceedings: Abstract

Jackson, S. (2018). Life after death: Sport advertising and the commodification of the past. Proceedings of the International Sociology of Sport Association (ISSA) World Congress of Sociology of Sport. (pp. 114). Retrieved from http://issa2018.org/

2017

Authored Book - Research

Gee, S., & Jackson, S. (2017). Sport, promotional culture and the crisis of masculinity. London, UK: Palgrave Macmillan, 282p. doi: 10.1057/978-1-137-55673-8

Edited Book - Research

Esherick, C., Baker, R., Jackson, S., & Sam, M. (Eds.). (2017). Case studies in sport diplomacy. Morgantown, WV: FiT Publishing, 232p.

Sam, M. P., & Jackson, S. J. (Eds.). (2017). Sport policy in small states. Abingdon, UK: Routledge, 142p.

Chapter in Book - Research

Hallinan, C., & Jackson, S. (2017). Sociology of sport: Aotearoa/New Zealand and Australia. In K. Young (Ed.), Sociology of sport: A global subdiscipline in review. (pp. 95-110). Bingley, UK: Emerald Group. doi: 10.1108/S1476-285420160000009009

Chapter in Book - Other

Sam, M. P., & Jackson, S. J. (2017). Sport and small states: The myths, limits and contradictions of the legend of David and Goliath. In M. P. Sam & S. J. Jackson (Eds.), Sport policy in small states. (pp. 1-10). Abingdon, UK: Routledge.

Journal - Research Article

Chang, I. Y., Jackson, S. J., & Sam, M. P. (2017). Risk society, anxiety and exit: A case study of South Korean migration decision-making. Asian & Pacific Migration Journal, 26(3), 328-351. doi: 10.1177/0117196817727800

Jackson, S. J., & Dawson, M. C. (2017). IOC-state-corporate nexus: Corporate diplomacy and the Olympic coup d'état. South African Journal for Research in Sport, Physical Education & Recreation, 39(1:2), 101-111.

Gee, S., Sam, M. P., & Jackson, S. J. (2017). Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand. International Journal of Sports Marketing & Sponsorship, 18(3), 230-245. doi: 10.1108/IJSMS-08-2017-094

Chang, I. Y., Sam, M. P., & Jackson, S. J. (2017). Transnationalism, return visits and identity negotiation: South Korean-New Zealanders and the Korean national sports festival. International Review for the Sociology of Sport, 52(3), 314-335. doi: 10.1177/1012690215589723

Journal - Research Other

Quarrie, K. L., Brooks, J. H. M., Burger, N., Hume, P. A., & Jackson, S. (2017). Facts and values: On the acceptability of risks in children's sport using the example of rugby: A narrative review. British Journal of Sports Medicine, 51(15), 1134-1139. doi: 10.1136/bjsports-2017-098013

2016

Chapter in Book - Other

Piggin, J., Jackson, S. J., & Lewis, M. (2016). Knowledge, power and politics: Contesting 'evidence-based' national sport policy [Reprint of Piggin, J., Jackson, S. J., & Lewis, M. (2009). Knowledge, power and politics: Contesting 'evidence-based' national sport policy. International Review for the Sociology of Sport , 44(1), 87-101. doi: 10.1177/1012690209102825]. In J. Grix (Ed.), Sport politics. (pp. 89-104). London, UK: SAGE.

Sam, M. P., & Jackson, S. J. (2016). Sport policy development in New Zealand: Paradoxes of an integrative paradigm [Reprint of Sam, M. P., & Jackson, S. J. (2004). Sport policy development in New Zealand. Paradoxes of an integrative paradigm. International Review for the Sociology of Sport, 39(2), 205-222]. In J. Grix (Ed.), Sport politics. (pp. 105-124). London, UK: SAGE.

Jackson, S. J. (2016). The contested terrain of sport diplomacy in a globalizing world [Reprint of Jackson, S. J. (2013). The contested terrain of sport diplomacy in a globalizing world. International Area Studies Review, 16(3), 274-284. doi: 10.1177/2233865913498867]. In J. Grix (Ed.), Sport politics. (pp. 274-284). London, UK: SAGE.

Journal - Research Article

Thomson, R. W., & Jackson, S. (2016). History and development of the sociology of sport in Aotearoa New Zealand. New Zealand Sociology, 31(3), 78-109.

Cody, K., & Jackson, S. (2016). The contested terrain of alcohol sponsorship of sport in New Zealand. International Review for the Sociology of Sport, 51(4), 375-393. doi: 10.1177/1012690214526399

Gee, S., Jackson, S. J., & Sam, M. (2016). Carnivalesque culture and alcohol promotion and consumption at an annual international sports event in New Zealand. International Review for the Sociology of Sport, 51(3), 265-283. doi: 10.1177/1012690214522461

2015

Chapter in Book - Other

Jackson, S. (2015). Globalization, corporate nationalism and masculinity in Canada: Sport, Molson beer advertising and consumer citizenship. In M. Guschwan (Ed.), Sport and citizenship. (pp. 901-916). Abingdon, UK: Routledge.

Journal - Research Article

Pike, E. C. J., Jackson, S. J., & Wenner, L. A. (2015). Assessing the sociology of sport: On the trajectory, challenges, and future of the field. International Review for the Sociology of Sport, 50(4-5), 357-362. doi: 10.1177/1012690215574127

Jackson, S. J. (2015). Assessing the sociology of sport: On media, advertising and the commodification of culture. International Review for the Sociology of Sport, 50(4-5), 490-495. doi: 10.1177/1012690214565220

Journal - Research Other

Sam, M. P., & Jackson, S. J. (2015). Sport and small states: The myths, limits and contradictions of the legend of David and Goliath. International Journal of Sport Policy & Politics, 7(3), 319-327. doi: 10.1080/19406940.2015.1031814

Conference Contribution - Verbal presentation and other Conference outputs

Sam, M. P., & Jackson, S. (2015, June). Sport in small states: The importance of being unimportant. Verbal presentation at the International Sociology of Sport Association (ISSA) Congress, Paris, France.

Jackson, S. (2015, June). Addressing the threats and the opportunity for the sociology of sport. Panel discussion at the International Sociology of Sport Association (ISSA) Congress, Paris, France.

Chang, I. Y., Sam, M., & Jackson, S. J. (2015, June). Transnationalism, return visits and identity negotiation: South Korean-New Zealanders and the Korean National Sports Festival. Verbal presentation at the International Sociology of Sport Association (ISSA) Congress, Paris, France.

2014

Edited Book - Research

Jackson, S. J. (Ed.). (2014). The other sport mega-event: Rugby World Cup 2011. Abingdon, UK: Routledge, 102p.

Chapter in Book - Research

Scherer, J., Sam, M., & Jackson, S. J. (2014). Millennium blues: The politics of media policy, televised sport, and cultural citizenship in New Zealand. In J. Scherer & D. Rowe (Eds.), Sport, public broadcasting, and cultural citizenship: Signal lost? (pp. 188-208). New York: Routledge.

Journal - Research Article

Jackson, S. (2014). Globalization, corporate nationalism and masculinity in Canada: Sport, Molson beer advertising and consumer citizenship. Sport in Society, 17(7), 901-916. doi: 10.1080/17430437.2013.806039

Conference Contribution - Published proceedings: Abstract

Jackson, S., & Scherer, J. (2014). Sport, symbolic capital and monopoly rents: The cultural politics of the New Zealand All Blacks. Proceedings of the XVIII International Sociological Association (ISA) World Congress of Sociology: Facing an Unequal World: Challenges for Global Sociology. (pp. 439). International Sociological Association. Retrieved from http://www.isa-sociology.org/congress2014/

2013

Authored Book - Research

Scherer, J., & Jackson, S. (2013). The contested terrain of the New Zealand All Blacks: Rugby, commerce, and cultural politics in the age of globalization. Oxford, UK: Peter Lang, 311p.

Chapter in Book - Research

John, A., Bruce, T., & Jackson, S. J. (2013). Traitor on high seas: Russell Coutts, Kiwi loyalty, and opportunism in international yachting. In L. A. Wenner (Ed.), Fallen sports heroes, media and celebrity culture. (pp. 135-147). New York: Peter Lang.

Journal - Research Article

Jackson, S. (2013). Reflections on communication and sport: On advertising and promotional culture. Communication & Sport, 1(1-2), 100-112. doi: 10.1177/2167479512472049

Zarei, A., Jackson, S., & Pira, M. C. (2013). Comparison of Iran and New Zealand universities students: The social benefits of intramural sports. Advances in Environmental Biology, 7(13), 4219-4222.

Jackson, S. J. (2013). The contested terrain of sport diplomacy in a globalizing world. International Area Studies Review, 16(3), 274-284. doi: 10.1177/2233865913498867

Jackson, S. J., & Scherer, J. (2013). Rugby World Cup 2011: Sport mega-events and the contested terrain of space, bodies and commodities. Sport in Society, 16(7), 883-898. doi: 10.1080/17430437.2013.791156

Jackson, S. (2013). Rugby World Cup 2011: Sport mega-events between the global and the local. Sport in Society, 16(7), 847-852. doi: 10.1080/17430437.2013.791157

Jackson, S. J. (2013). The 2011 Rugby World Cup: The politics and economics of a sport mega-event. Movement & Sport Sciences, (79), 5-10. doi: 10.1051/sm/2012035

Anderson, L., & Jackson, S. (2013). Competing loyalties in sports medicine: Threats to medical professionalism in elite, commercial sport. International Review for the Sociology of Sport, 48(2), 238-256. doi: 10.1177/1012690211435031

Conference Contribution - Verbal presentation and other Conference outputs

Jackson, S. (2013, September). Setting the scene: The nature of top level sport in NZ. Verbal presentation at the Bioethics Centre 25th Anniversary Symposium: Sports Ethics, Dunedin, New Zealand.

Commissioned Report for External Body

Gee, S., Jackson, S. J., & Sam, M. (2013). The culture of alcohol promotion and consumption at major sports events in New Zealand. Commissioned by Health Promotion Agency. Wellington, New Zealand: Health Promotion Agency. 39p.

2012

Chapter in Book - Research

John, A., Jackson, S. J., & Scherer, J. (2012). La America's Cup como megaevento deportivo: Globalización y nacionalismo empresarial en Nueva Zelanda [The America's Cup as a sport mega-event: Globalisation and corporate nationalism in New Zealand]. In R. Llopis Goig (Ed.), Megaeventos deportivos: perspectivas científias y estudios de caso [Mega sporting events: Scientific perspectives and case studies]. (pp. 209-225). Barcelona: Editorial UOC.

Jackson, S. J., Sam, M., Gee, S., Scherer, J., & Beissel, A. (2012). Megaeventos deportivos entre lo global y lo local: Lecciones de la Copa del Mundo de Rugby de 2011 [The Rugby World Cup as a sport mega-event]. In R. Llopis Goig (Ed.), Megaeventos deportivos: perspectivas científias y estudios de caso [Mega sporting events: Scientific perspectives and case studies]. (pp. 209-225). Barcelona: Editorial UOC.

Journal - Research Article

Cho, Y., Leary, C., & Jackson, S. J. (2012). Glocalization and sports in Asia. Sociology of Sport Journal, 29(4), 421-432.

Jackson, S., & Andrews, D. L. (2012). Olympic celebrity: Introduction. Celebrity Studies, 3(3), 263-269. doi: 10.1080/19392397.2012.717742

Gee, S., & Jackson, S. J. (2012). Leisure corporations, beer brand culture, and the crisis of masculinity: The Speight's ‘Southern Man’ advertising campaign. Leisure Studies, 31(1), 83-102. doi: 10.1080/02614367.2011.566625

Conference Contribution - Verbal presentation and other Conference outputs

Sam, M., & Jackson, S. (2012, November). Sport in small nations: Between and beyond culture, politics and policy. Verbal presentation at the Future of Sport in Small Nations Symposium, Dunedin, New Zealand.

2011

Chapter in Book - Other

Gee, S., & Jackson, S. J. (2011). The Southern Man city as cultural place and Speight's Space: Locating the masculinity-sport-beer 'holy trinity' in New Zealand. In M. P. Sam & J. E. Hughson (Eds.), Sport in the city: Cultural connections. (pp. 100-115). Abingdon, UK: Routledge.

Journal - Research Article

Turner, R., & Jackson, S. (2011). The transpacific gaze and physical cultural studies: The consumption, experience and meaning of hip hop culture among New Zealand youth. Journal of ALESDE, 1(1), 33-55.

John, A., & Jackson, S. (2011). Call me loyal: Globalization, corporate nationalism and the America's Cup. International Review for the Sociology of Sport, 46(4), 399-417. doi: 10.1177/1012690210384658

Conference Contribution - Verbal presentation and other Conference outputs

Gee, S., Sam, M., & Jackson, S. J. (2011, February). Frequency and nature of alcohol promotion in the televised 2010 NZI Wellington Rugby Sevens tournament. Verbal presentation at the Conference on Sport & Alcohol: Finding the Balance, Auckland, New Zealand.

Other Research Output

Dawson, M. & Jackson, S. (2011, May). TIN TOWN: The unaccountable cost of the 2010 World Cup. University of Otago School of Physical Education Documentary Screening and School Seminar, Dunedin, New Zealand. [Department Seminar].

2010

Authored Book - Research

Scherer, J., & Jackson, S. (2010). Globalization, sport and corporate nationalism: The new cultural economy of the New Zealand All Blacks. Bern, Switzerland: Peter Lang, 286p.

Journal - Research Article

Gee, S., & Jackson, S. J. (2010). The Southern Man city as cultural place and Speight's Space: Locating the masculinity-sport-beer 'holy trinity' in New Zealand. Sport in Society, 13(10), 1516-1531. doi: 10.1080/17430437.2010.520940

Conference Contribution - Published proceedings: Abstract

John, A., & Jackson, S. (2010). Sailing away: Corporate nationalism in New Zealand America's Cup campaign's 1987-2007. Proceedings of the XVII ISA World Congress of Sociology: Sociology on the Move. (pp. 11). Retrieved from http://www.isa-sociology.org/congress2010/

Sam, M., Scherer, J., & Jackson, S. J. (2010). Broadcasting New Zealand: State, indigenous and private visions of national identity. Proceedings of the North American Society for the Sociology of Sport (NASSS) 31st Annual Conference: Producing Knowledge, Producing Bodies: Cross-currents in Sociologies of Sport and Physical Culture. (pp. 62). Retrieved from http://www.nasss.org/2010Abstracts.pdf

Gee, S., & Jackson, S. J. (2010). Placing masculinity: Speight's beer and New Zealand's Southern Man city. Proceedings of the North American Society for the Sociology of Sport (NASSS) 31st Annual Conference: Producing Knowledge, Producing Bodies: Cross-currents in Sociologies of Sport and Physical Culture. (pp. 28). Retrieved from http://www.nasss.org/2010Abstracts.pdf

2009

Edited Book - Research

Coakley, J., Hallinan, C., Jackson, S., & Mewett, P. (Eds.). (2009). Sports in society: Issues and controversies in Australia and New Zealand. Sydney, Australia: McGraw-Hill, 458p.

Wenner, L. A., & Jackson, S. J. (Eds.). (2009). Sport, beer, and gender: Promotional culture and contemporary social life. New York: Peter Lang, 317p.

Jackson, S. J., & Haigh, S. (Eds.). (2009). Sport and foreign policy in a globalizing world. London: Routledge, 161p.

Chapter in Book - Research

Jackson, S. J., Gee, S., & Scherer, J. (2009). Producing and consuming masculinity: New Zealand's (Speight's) ″Southern Man″. In L. A. Wenner & S. J. Jackson (Eds.), Sport, beer, and gender: Promotional culture and contemporary social life. (pp. 181-201). New York: Peter Lang.

Wenner, L. A., & Jackson, S. J. (2009). Sport, beer, and gender in promotional culture: On the dynamics of a holy trinity. In L. A. Wenner & S. J. Jackson (Eds.), Sport, beer, and gender: Promotional culture and contemporary social life. (pp. 1-32). New York: Peter Lang.

Jackson, S. J., & Haigh, S. (2009). Introduction: Between and beyond politics: Sport and foreign policy in a globalizing world. In S. J. Jackson & S. Haigh (Eds.), Sport and foreign policy in a globalizing world. (pp. 1-10). London: Routledge.

Journal - Research Article

Piggin, J., Jackson, S. J., & Lewis, M. (2009). Telling the truth in public policy: An analysis of New Zealand sport policy discourse. Sociology of Sport Journal, 26(3), 462-482.

Piggin, J., Jackson, S. J., & Lewis, M. (2009). Knowledge, power and politics: Contesting 'evidence-based' national sport policy. International Review for the Sociology of Sport, 44(1), 87-101. doi: 10.1177/1012690209102825

2008

Edited Book - Research

Hallinan, C., & Jackson, S. (Eds.). (2008). Social and cultural diversity in a sporting world. Bingley, UK: Emerald, 228p.

Chapter in Book - Research

Hallinan, C., & Jackson, S. (2008). The difference within: Diversity as a key conceptual framework. In C. Hallinan & S. Jackson (Eds.), Social and cultural diversity in a sporting world. (pp. 1-13). Bingley, UK: Emerald.

Jackson, S., Scherer, J., & Martyn, S. G. (2008). Sport and the media. In J. Crossman (Ed.), Canadian sport sociology. (2nd ed.) (pp. 177-195). Toronto, Canada: Nelson.

Journal - Research Article

Scherer, J., & Jackson, S. J. (2008). Producing Allblacks.com: Cultural intermediaries and the policing of electronic spaces of sporting consumption. Sociology of Sport Journal, 25(2), 187-205.

Jackson, S. J., & Haigh, S. (2008). Between and beyond politics: Sport and foreign policy in a globalizing world. Sport in Society, 11(4), 349-358. doi: 10.1080/17430430802019169

Scherer, J., Falcous, M., & Jackson, S. J. (2008). The media sports cultural complex: Local-Global disjuncture in New Zealand/Aotearoa. Journal of Sport & Social Issues, 32(1), 48-71. doi: 10.1177/0193723507307813

Scherer, J., & Jackson, S. J. (2008). Cultural studies and the circuit of culture: Advertising, promotional culture and the New Zealand All Blacks. Cultural Studies <=> Critical Methodologies, 8(4), 507-526. doi: 10.1177/1532708608321577

Journal - Research Other

Jackson, S. (2008). Sport, media and culture: Implications for American studies: Physical Education PHSE 424. Australasian Journal of American Studies, 27(1), 95-103.

2007

Edited Book - Research

Collins, C., & Jackson, S. (Eds.). (2007). Sport in Aotearoa/New Zealand society (2nd ed.). Melbourne, Australia: Thomson, 498p.

Chapter in Book - Research

Jackson, S., & McKenzie, A. (2007). Violence and sport in Aotearoa/New Zealand. In C. Collins & S. Jackson (Eds.), Sport in Aotearoa/New Zealand society. (2nd ed.) (pp. 423-442). Melbourne, Australia: Thomson.

Jackson, S., Scherer, J., & Silk, M. (2007). Globalisation and sport in Aotearoa/New Zealand. In C. Collins & S. Jackson (Eds.), Sport in Aotearoa/New Zealand society. (2nd ed.) (pp. 130-146). Melbourne, Australia: Thomson.

Journal - Research Article

Jackson, S. J., & Scherer, J. (2007). Sports et performances indigènes: le Haka des All Blacks et les politiques identitaires en Nouvelle-Zélande [Sports and indigenous performance: Haka of the All Blacks and identity politics in New Zealand: Translated by Stéphane Héas. Corps, 2, 43-48.

Le Blanc, R. G., & Jackson, S. J. (2007). Sexuality as cultural diversity within sport organisations. International Journal of Sport Management & Marketing, 2(1/2), 119-133. doi: 10.1504/IJSMM.2007.011394

Scherer, J., & Jackson, S. J. (2007). Sports advertising, cultural production and corporate nationalism at the global-local nexus: Branding the New Zealand All Blacks. Sport in Society, 10(2), 268-284. doi: 10.1080/17430430601147112

Lee, N., Jackson, S. J., & Lee, K. (2007). South Korea's "glocal" hero: The Hiddink syndrome and the rearticulation of national citizenship and identity. Sociology of Sport Journal, 24, 283-301.

Piggin, J., Jackson, S. J., & Lewis, M. (2007). Classify, divide and conquer: Shaping physical activity discourse through national public policy. New Zealand Sociology, 22(2), 274-293.

Journal - Research Other

Jackson, S. J., & Sam, M. P. (2007). ″Yes, Prime Minister″ and the dilemmas of sport policy. Sport Management Review, 10(3), 307-323.

Conference Contribution - Published proceedings: Full paper

Jackson, S. J. (2007). Globalization and the challenges for sport policy. In School of Physical Education and Sports Science, SCNU. (Ed.), 3rd International Forum on Sport for All. (pp. 131-158). Guangzhou, China: South China Normal University. [Full Paper]

2006

Chapter in Book - Research

Howell, J. W., Andrews, D. L., Jackson, S., & Ohl, F. (2006). Sociologie du sport et cultural studies. In F. Ohl (Ed.), Sociologie du sport: Perspectives internationales et mondialisation. (pp. 137-152). Paris, France: Presses Universitaires de France.

Chapter in Book - Other

Jackson, S. (2006). Sports heroes and celebrities. In G. Ritzer (Ed.), The Blackwell encyclopedia of sociology. (pp. 4711-4713). Oxford, UK: Blackwell.

Journal - Research Article

Chiba, N., & Jackson, S. (2006). Rugby player migration from New Zealand to Japan. Football Studies, 9(2), 4-15.

Sam, M. P., & Jackson, S. J. (2006). Developing national sport policy through consultation: The rules of engagement. Journal of Sport Management, 20, 365-384.

Journal - Professional & Other Non-Research Articles

Jackson, S. J. (2006). Sport and social exclusion/inclusion: Third World Congress of Sociology of Sport, ISSA 2005: Buenos Aires, Argentina, 30 November-3 December, 2005 [Conference reports]. European Journal for Sport & Society, 3(1), 63-64.

2005

Edited Book - Research

Jackson, S. J., & Andrews, D. L. (Eds.). (2005). Sport, culture and advertising: Identities, commodities and the politics of representation. New York, NY: Routledge, 269p.

Chapter in Book - Research

Jackson, S. J., & Hokowhitu, B. J. (2005). Sport, tribes and technology: The New Zealand All Blacks Haka and the politics of identity. In M. L. Silk, D. L. Andrews & C. L. Cole (Eds.), Sport and corporate nationalisms. (pp. 67-82). New York, NY: Berg.

Grainger, A., & Jackson, S. (2005). ″I'm afraid of Americans″? In S. J. Jackson & D. L. Andrews (Eds.), Sport, culture and advertising: Identities, commodities and the politics of representation. (pp. 192-212). New York, NY: Routledge.

Jackson, S. J., Andrews, D. L., & Scherer, J. (2005). The contemporary landscape of sport advertising. In S. J. Jackson & D. L. Andrews (Eds.), Sport, culture and advertising: Identities, commodities and the politics of representation. (pp. 1-23). New York, NY: Routledge.

Journal - Research Article

Jackson, S. J., Bradl-Bredenbeck, H. P., & John, A. (2005). Lost in translation: Cultural differences in the interpretation violence in sport advertising. International Journal of Sport Management & Marketing, 1(1-2), 155-168.

Jackson, S. J. (2005). Introduction. International Journal of Sport Management & Marketing, 1(1-2), 1-2.

Conference Contribution - Published proceedings: Abstract

Jackson, S. J. (2005). Mediating masculinity: Sport, beer advertising and identity or Beering sport: What advertising can tell us about male culture and identity. In S. Stannard, F. Palmer & N. Hood (Eds.), Proceedings of the Sport and Alcohol: Understanding the Mix Conference. (pp. 204-205). Palmerston North, New Zealand: Massey University Press. [Abstract]

2004

Chapter in Book - Research

Jackson, S. J., Grainger, A., & Batty, R. (2004). Media sport, globalisation and the challenges to commercialisation: Sport advertising and cultural resistance in Aotearoa/New Zealand. In T. Slack (Ed.), The commercialization of sport. (pp. 207-225). London: Routledge.

Jackson, S. J., & Andrews, D. L. (2004). Aggressive marketing: Interrogating the use of violence in sport-related advertising. In L. R. Kahle & C. Riley (Eds.), Sports marketing and the psychology of marketing communication. (pp. 307-325). Mahwah, New Jersey: Lawrence Erlbaum Associates.

Journal - Research Article

Jackson, S. J. (2004). Reading New Zealand within the new global order: Sport and the visualisation of national identity. International Sports Studies, 26(1), 13-27.

Scherer, J., & Jackson, S. J. (2004). From corporate welfare to national interest: Newspaper analysis of the public subsidization of NHL hockey debate in Canada. Sociology of Sport Journal, 21, 36-60.

Jackson, S. J. (2004). Exorcizing the ghost: Donovan Bailey, Ben Johnson and the politics of Canadian identity. Media, Culture & Society, 26(1), 121-141.

Sam, M. P., & Jackson, S. J. (2004). Sport policy development in New Zealand: Paradoxes of an integrative paradigm. International Review for the Sociology of Sport, 39(2), 205-222. doi: 10.1177/1012690204043463

Journal - Research Other

Light, R., Hirai, H., & Jackson, S. (2004). Introduction: Reading Asia and Oceania through sport. International Sports Studies, 26(1), 1-3.

Conference Contribution - Published proceedings: Full paper

Jackson, S. J. (2004). Sport, advertising and consumer culture in the new millennium. Proceedings of the 2004 International Sport Science Congress. (pp. 127-134). KAHPERD. [Full Paper]

2002

Chapter in Book - Research

Howell, J., Andrews, D., & Jackson, S. J. (2002). Cultural and sport studies: An interventionist practice. In J. Maguire & K. Young (Eds.), Perspectives in the Sociology of Sport. (pp. 151-177). New York: JAI Publications.

Journal - Research Article

Jackson, S. J., & Hokowhitu, B. (2002). Sport, tribes, and technology. Journal of Sport & Social Issues, 26(2), 125-139.

Jackson, S. J., & Hokowhitu, B. (2002). Sport, tribes and technology: The New Zealand All Blacks Haka and the Politics of Identity. Journal of Sport & Social Issues, 26(2), 125-139.

Melnick, M. J., & Jackson, S. J. (2002). Globalization, American style and reference idol selection. International Review for the Sociology of Sport, 37(3-4), 429-448.

2001

Edited Book - Research

Andrews, D., & Jackson, S. J. (Eds.). (2001). Sport Stars: The Politics of Sporting Celebrity. U.K.: Routledge Publishers, 280p.

Chapter in Book - Research

Jackson, S. J., & Ponic, P. (2001). Pride and prejudice: Reflecting on sport heroes, national identity and crisis in Canada. In S. G. Wieting (Ed.), Sport and Memory in North America. (pp. 43-62). London: Frank Cass.

Carrington, B., Andrews, D. L., Jackson, S. J., & Mazur, Z. (2001). The global Jordanscape. In D. L. Andrews (Ed.), The Michael Jordan Reader: Corporate Sport, Media Culture & Post-Modern America. (pp. 177-216). USA: SUNY Press.

Jackson, S. J., & Andrews, D. (2001). Between and beyond the global and the local: American popular sporting culture in New Zealand. In A. Yiannakis & M. Melnick (Eds.), Sport Sociology: Contemporary Themes. (pp. 467-474). Champaign, IL.: Human Kinetics.

Andrews, D. L., & Jackson, S. J. (2001). Sport celebrities, public culture and private experience. In D. L. Andrews & S. J. Jackson (Eds.), Sport Stars: The Cultural Politics of Sporting Celebrity. (pp. 1-19). U.K.: Routledge.

Jackson, S. J. (2001). Gretzky nation: Canada, crisis and Americanization. In D. Andrews & S. Jackson (Eds.), Sport Stars: The Politics of Sport Celebrity. (pp. 164-186). U.K.: Routledge.

Journal - Research Article

Jackson, S. J., Batty, R., & Scherer, J. C. (2001). Transnational sport marketing at the global/local nexus: The Adidasification of the New Zealand All Blacks. International Journal of Sports Marketing & Sponsorship, 3(2), 185-201.

Jackson, S. J., & Ponic, P. (2001). Pride and prejudice: Reflecting on sport heroes, national identity and crisis in Canada. Culture, Sport, Society, 4(2), 43-62.

Jackson, S. J. (2001). Global sports marketing, indigenous culture and intellectual property rights: The case of the New Zealand All Blacks haka. International Sports Law Journal, 7, 10-12.

Commissioned Report for External Body

Jackson, S. J., & Bradl-Bredenbeck, H. P. (2001). Globalisation, violence and advertising: A comparative study of New Zealand and Germany. Commissioned by NZ/FRG scientific and technological co-operation (STC) (ISAT) linkages fund. 6p.

2000

Chapter in Book - Research

Jackson, S. J., & McKenzie, A. D. (2000). Violence and sport in New Zealand. In C. Collins (Ed.), Sport In New Zealand Society. (pp. 153-170). Palmerston North: Dunmore Press.

Silk, M., & Jackson, S. J. (2000). Globalisation and sport in New Zealand. In C. Collins (Ed.), Sport in New Zealand Society. (pp. 99-113). Palmerston North: Dunmore Press.

Journal - Research Article

Grainger, A., & Jackson, S. J. (2000). Sports marketing and the challenges of globalization: A case study of cultural resistance in New Zealand. International Journal of Sports Marketing & Sponsorship, 2(2), 111-125.

Journal - Professional & Other Non-Research Articles

Jackson, S. J. (2000). PHSE 372: Sport and advertising assignment. Syllabi & Teaching Resources in the Sociology of Sport, 223-227.

Jackson, S. J. (2000). PHSE 37: Sport, media and culture. Syllabi & Teaching Resources in the Sociology of Sport, 201-210.

1999

Chapter in Book - Research

Jackson, S. J., & Meier, K. V. (1999). Hijacking the Hegemonic Signifier: Donovan Bailey and the Politics of racial and national identity in Canada. In R. Sands (Ed.), Global Jocks: Anthropology, Sport and culture. (pp. 173-188). Westport, CT: Greenwood Press.

Jackson, S. J., & Andrews, D. L. (1999). The Globalist of them All: The Everywhere Man, Michael Jordan and American Popular Culture in New Zealand. In R. Sands (Ed.), Global Jocks: Anthropology, Sport and culture. (pp. 99-117). Westport, CT: Greenwood Press.

Journal - Research Article

Jackson, S. J., & Andrews, D. L. (1999). Between and beyond the global and the local: American popular sporting culture in New Zealand. International Review for the Sociology of Sport, 34(1), 31-42.

Jackson, S. J. (1999). Sport, violence and advertising in the global economy. University of Memphis, Working Papers in Sport & Leisure Commerce, 4, 1-20.

Grainger, A., & Jackson, S. J. (1999). Resisting the swoosh in the land of the long white cloud. Peace Review, 11(4), 511-516.

Working Paper; Discussion Paper; Technical Report

Jackson, S. J. (1999). Marketing Aggression, Violence and Advertising. Occasional Paper Series. (pp. 1-21). Sydney, Australia: Centre for Peace and Conflict Studies, University of Sydney.

1998

Chapter in Book - Research

Jackson, S. J., Andrews, D. L., & Cole, C. L. (1998). Race, nation, and authenticity of identity: Interrogating The "Everywhere" Man (Michael Jordan) and the "Nowhere" Man (Ben Johnson). In M. Cronin & D. Mayall (Eds.), Sporting Nationalisms: Identity, Ethnicity, Immigration and Assimilation. (pp. 82-102). London: Frank Cass Publishing.

Jackson, S. J. (1998). The 49th Paradox: The 1988 Calgary Winter Olympic Games and Canadian Identity as Contested Terrain. In M. Duncan, G. Chick & A. Aycock (Eds.), Play and culture studies: Explorations in the fields of play. (pp. 191-208). Greenwich: Ablex Publishing.

Journal - Research Article

Jackson, S. J. (1998). Life in the (Mediated) Faust Lane: Ben Johnson, National Affect and the 1988 Crisis of Canadian Identity. International Review for the Sociology of Sport, 33(3), 227-238.

Jackson, S. J., Andrews, D. L., & Cole, C. L. (1998). Race, nation, and authenticity of identity: Interrogating The "Everywhere" Man (Michael Jordan) and the "Nowhere" Man (Ben Johnson). Immigrants & Minorities, 17, 82-102. doi: 10.1080/02619288.1998.9974930

Melnick, M. J., & Jackson, S. J. (1998). The villain as reference idol: Selection frequencies and salient characteristics among New Zealand teenagers. Adolescence, (131), 543-554.

Jackson, S. J. (1998). Doing a little Sole Searching: Critical Reflections on Nike and Globalization. Journal of Physical Education New Zealand, 31(1), 14-17.

Kagawa, M., Yonekawa, N., & Jackson, S. J. (1998). A comparative study of the behavioral norms in sports game. Research Bulletin of Health and Living Sciences: Naruto University, 13, 19-29.

Jackson, S. J. (1998). A Twist of Race: Ben Johnson & The Canadian Crisis of Racial and National Identity. Sociology of Sport Journal, 15, 21-40.