Study Marketing at Otago and learn how to effectively market products and services with teaching based on the latest research.
Marketing is everywhere and affects most of what we do. It's about creating value and understanding why people consume what they do. It also considers the consequences of consumption from social, ethical and environmental perspectives.
To successfully market a product or service, you need to understand what influences people's decisions – how people are motivated, what affects and appeals to them, and what is important in their lives. And contrary to popular opinion, you don't have to be an extrovert to study Marketing!
We offer a high quality marketing programme, with teaching based on the latest research. You'll also learn some great life skills, like:
The importance of a good communication style.
How to work with, and lead, a team.
The importance of creativity, initiative and good decision-making.
Find out more about Marketing at Otago
Latest news
All news-
02 Aug 2024
Dressed for success
Running a designer-dress rental business and a make-up business isn’t all glitz...
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29 Jul 2024
Digital marketing proving popular
The Otago Business Schools digital marketing paper has seen a huge jump in the n...
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21 Jun 2023
Downward dog in the Rock and Pillars?
A nearly 70-year-old notoriously skew-whiff simple backcountry Otago hut might n...
Profiles
One solution is matching what we have to offer with what the visitor understands; by improving the experience of the tourist, they are then encouraged to lengthen their stay.
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Can rocks be assigned personalities, and what does this mean – for the rock and for the methods currently being used by marketers?
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