Dr Masoud Karami, Our people, Department of Marketing

BA(ATU Iran) M.S.(IERMP Iran) PhD(UT-Iran), PhD(Otago)

Room 4.34 Otago Business School
Tel +64 3 479 8159
Email m.karami@otago.ac.nz

I am a tenured lecturer in the Department of Marketing with a focus on entrepreneurship and small firms. As an undergraduate at Allameh Tabatabai University in Iran I earned a B.A. in Business Administration, and followed immediately into the Master's program, earning an M.S. in International Business at the Institute for Education and Research in Management and Planning.

My first two degrees left me with research questions about culture and consumers which needed time and academic guidance to answer, so I joined the doctoral program at the University of Tehran. There I earned my first PhD, with a dissertation focusing on Iranian modern and traditional cultural values and their influence on consumers' buying behaviours. Enjoying both the academic and practical sides of business, I proceeded to split my time between lecturing at the University of Tehran, and working as a marketing consultant and a sales manager. The combination helped me better understand and appreciate small businesses. At the same time, the experience generated more questions, especially about how small businesses grow and expand internationally.

In 2014 I joined the Marketing department at the University of Otago to pursue my second PhD. My thesis investigated the entrepreneurial internationalisation of SMEs in New Zealand. After graduation, I served as a lecturer and head of research program at Queenstown Resort College in New Zealand from 2017–2020.

The combination of my education and work background continues to motivate my learning about entrepreneurship and small firms, which I consider as change agents for a more sustainable society and economic freedom for individual entrepreneurs. My current research ranges across areas that include entrepreneurial co-creation, entrepreneurial opportunity, effectuation theory, and international entrepreneurship.

Co-winner of the Best Empirical Paper Award at the United States Association for Small Business and Entrepreneurship conference (USASBE), USA, 2022.

Teaching responsibilities

MART 301 Strategic Marketing
MART 461 Marketing Theory

Office hours

Masoud's Office Hours are:

Wednesdays, 12:00–1:00pm

Publications

Karami, M., Araujo, C. F., Tang, J., & Roldan, L. B. (2024). Creativity, alertness, and entrepreneurship: A multilevel meta-analysis. Journal of Small Business Management. Advance online publication. doi: 10.1080/00472778.2024.2418030 Journal - Research Article

Karami, M., Hossain, M., Ojala, A., & Mehrara, N. (2024). Resource mobilization and technology adoption by small firms to co-create opportunities in uncertain environments. Journal of Research in Marketing & Entrepreneurship. Advance online publication. doi: 10.1108/JRME-10-2023-0167 Journal - Research Article

Karami, M., Karimi, Y. M., Akbari, M., & Gnoth, J. (2024). Rural women entrepreneurship: When femininity compensates for institutional hurdles. Asian Business & Management. Advance online publication. doi: 10.1057/s41291-024-00283-4 Journal - Research Article

Karami, M., & Read, S. (2024). The heart of entrepreneurship. Rutgers Business Review, 9(1), 107-112. Journal - Research Other

Sardari, M., Tajeddin, M., & Karami, M. (2024). Assessing motivational factors and effectual mechanisms’ impact on developing radical innovation in small firms. Journal of Small Business Management. Advance online publication. doi: 10.1080/00472778.2024.2360049 Journal - Research Article

2024

Chapter in Book - Research

Karami, M., & Parackal, M. (2024). Sustainable business models: A shift in mindset for small businesses. In Reference module in social sciences. (Online ed.) Elsevier. doi: 10.1016/B978-0-443-13701-3.00148-1

Journal - Research Article

Karami, M., Wooliscroft, B., & Hejazinia, M. (2024). Struggling and thriving: Effectuation in social and economic stress. Sustainability, 16, 1366. doi: 10.3390/su16041366

Karami, M., Ojala, A., & Laatikainen, G. (2024). Pricing of digital services as an effectual co-creative process. Technology Analysis & Strategic Management, 36(6), 1194-1205. doi: 10.1080/09537325.2022.2088342

Cowden, B., Karami, M., Tang, J., Ye, W., & Adomako, S. (2024). The spectrum of perceived uncertainty and entrepreneurial orientation: Impacts on effectuation. Journal of Small Business Management, 62(1), 381-414. doi: 10.1080/00472778.2022.2051179

Journal - Research Other

Karami, M., & Read, S. (2024). The heart of entrepreneurship. Rutgers Business Review, 9(1), 107-112.

2023

Journal - Research Article

Karami, M., & Hossain, M. (2023). Marketing intelligence and small firms' performance: The role of entrepreneurial alertness and effectuation. Marketing Intelligence & Planning, 42(1), 168-189. doi: 10.1108/MIP-08-2023-0406

Shahid, M. S., Hossain, M., Karami, M., & Anwar, T. (2023). Frugal entrepreneurship: A way to seize business opportunities for low-income customers. Asia Pacific Journal of Management. Advance online publication. doi: 10.1007/s10490-023-09899-0

Karami, M., Wooliscroft, B., & McNeill, L. (2023). Effectual networking capability and SME performance in international B2B markets. Journal of Business & Industrial Marketing. Advance online publication. doi: 10.1108/JBIM-01-2022-0020

Araujo, C. F., Karami, M., Tang, J., Roldan, L. B., & dos Santos, J. A. (2023). Entrepreneurial alertness: A meta-analysis and empirical review. Journal of Business Venturing Insights, 19, e00394. doi: 10.1016/j.jbvi.2023.e00394

Karami, M., Tang, J., Istipliler, B., & Adomako, S. (2023). Resource-induced coping heuristics transform psychological capital into opportunity recognition. Journal of General Management, 48(3), 241-252. doi: 10.1177/03063070221089402

Cowden, B., Karami, M., Tang, J., Ye, W., & Adomako, S. (2023). The gendered effects of effectuation. Journal of Business Research, 155, 113403. doi: 10.1016/j.jbusres.2022.113403

Karami, M., Crick, D., & Crick, J. M. (2023). Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance. Journal of Strategic Marketing, 31(5), 1107-1131. doi: 10.1080/0965254x.2022.2052938

Karami, M., Ojala, A., & Saarenketo, S. (2023). Entrepreneurial orientation and international opportunity development by SMEs: The mediating role of decision-making logic. Journal of Small Business Management, 61(2), 994-1022. doi: 10.1080/00472778.2020.1824529

Journal - Research Other

Karami, M. (2023). [Review of the book Small and medium-sized enterprises and the COVID-19 response: Global perspectives on entrepreneurial crisis management]. Thunderbird International Business Review, 65(3), 391-392. doi: 10.1002/tie.22340

Conference Contribution - Published proceedings: Full paper

Karami, M., Mather, D., Parackal, M., Ali, S., & Fatima, F. (2023). G'day mate: My name is opportunity. In M. Thyne & S. Biggemann (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Good. (pp. 302-304). [Full Paper]

2022

Chapter in Book - Research

Karami, M., & Liñán, F. (2022). Entrepreneurial self-identity, social ties and self-efficacy affecting persuasion ability. In V. Ratten (Ed.), Entrepreneurship as practice: Time for more managerial relevance. Singapore: Sporinger Nature. doi: 10.1007/978-981-19-4819-0_3

Karami, M., Kasim, A. B., & Ojala, A. (2022). The transformation of embedded means into resources during community-based venture creation. In V. Ratten (Ed.), Innovation in ASEAN: Change and development. Singapore: Springer Nature. doi: 10.1007/978-981-19-0644-2

Journal - Research Article

Karami, M., Baber, W. W., & Ojala, A. (2022). The effectual process of business model innovation for seizing opportunities in frontier markets. Technovation, 117, 102595. doi: 10.1016/j.technovation.2022.102595

Karami, M., Chandra, Y., Wooliscroft, B., & McNeill, L. (2022). Effectual control and small firms' international performance: The mediating role of partnership and gaining new knowledge. International Journal of Entrepreneurial Behaviour & Research, 28(4), 829-852. doi: 10.1108/IJEBR-02-2021-0097

Crick, J. M., Karami, M., & Crick, D. (2022). Is it enough to be market-oriented? How coopetition and industry experience affect the relationship between a market orientation and customer satisfaction performance. Industrial Marketing Management, 100, 62-75. doi: 10.1016/j.indmarman.2021.11.002

Karami, M., & Tang, J. (2022). Decision-makers’ logic of control and SME international performance. Journal of Business & Industrial Marketing, 37(5), 1138-1149. doi: 10.1108/jbim-11-2020-0516

Romanello, R., Karami, M., Gerschewski, S., Evers, N., & Xiao He, C. (2022). International opportunity development of born global firms: The role of institutions. Critical Perspectives on International Business, 18(3), 303-337. doi: 10.1108/cpoib-02-2020-0013

Levasseur, L., Tang, J., Karami, M., Busenitz, L., & Kacmar, K. M. (2022). Increasing alertness to new opportunities: The influence of positive affect and implications for innovation. Asia Pacific Journal of Management, 39, 27-49. doi: 10.1007/s10490-020-09724-y

Conference Contribution - Published proceedings: Full paper

Cowden, B., Karami, M., Tang, J., Ye, W., & Adomako, S. (2022). Uncertainty and decision making in small firms. Journal of the International Council for Small Business, 3(4), (pp. 255-261). doi: 10.1080/26437015.2022.2098081

Conference Contribution - Published proceedings: Abstract

Raymen-Barker, A., Pung, J., Thyne, M., & Karami, M. (2022). Domestic travel motivations: Post Covid. In P. Harrigan & G. Brush (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference: Reconnect and Reimagine. (pp. 694). Retrieved from https://anzmac.org

Conference Contribution - Verbal presentation and other Conference outputs

Zhang, J. A., Bai, T., & Karami, M. (2022, July). How does learning from failure affect international opportunity ambidexterity in SMEs? Findings from PLS-SEM and fsQCA analyses. Verbal presentation at the Academy of International Business (AIB) Conference: Beyond Diversity and Inclusion: Equity and Fairness in International Business, [Hybrid].

Karami, M., & Wooliscroft, B. (2022, June). Effectuation in everyday life: Responding to economic stress, pathways to quality of life. Verbal presentation at the Global Macromarketing Conference: The New Normal, [Online].

2021

Journal - Research Article

Karami, M., & Read, S. (2021). Co-creative entrepreneurship. Journal of Business Venturing, 36(4), 106125. doi: 10.1016/j.jbusvent.2021.106125

Crick, J. M., Karami, M., & Crick, D. (2021). The impact of the interaction between an entrepreneurial marketing orientation and coopetition on business performance. International Journal of Entrepreneurial Behaviour & Research, 27(6), 1423-1447. doi: 10.1108/IJEBR-12-2020-0871

Tang, J., Levasseur, L., Karami, M., & Busenitz, L. (2021). Being alert to new opportunities: It is a matter of time. Journal of Business Venturing Insights, 15, e00232. doi: 10.1016/j.jbvi.2021.e00232

Conference Contribution - Published proceedings: Full paper

Li, L. P., & Karami, M. (2021). Actor engagement in the co-creative entrepreneurship process. In L. L. Bove, S. J. Bell & A. Hito (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference: Something Different. (pp. 322-328). Retrieved from https://anzmac.org

Conference Contribution - Published proceedings: Abstract

Karami, M., Hejazinia, M., & Wooliscroft, B. (2021). Effectuation and everyday life decisions of people in an economy under stress: Responding to economic stress, pathways to quality of life. In B. Wooliscroft, F. Conejo, A. Ganglmair-Wooliscroft & A. Samuel (Eds.), Proceedings of the 46th Annual Macromarketing Conference: Macromarketing Putting the Local into Global. (pp. 4-6). Retrieved from http://www.macromarketing.org/conference

2020

Chapter in Book - Research

Sheth, M., Karami, M., & Murphy, K. (2020). Sustainable entrepreneurial opportunities and innovations in the Queenstown food sector. In V. Ratten, M. Ramirez-Pasillas & H. Lundberg (Eds.), Managing sustainable innovation. (pp. 121-151). Abingdon, UK: Routledge. doi: 10.4324/9780429264962

Karami, M. (2020). Effectual versus causal international opportunity discovery and creation: Implications for SMES' competitive advantage. In V. Ratten (Ed.), Entrepreneurship and the community: A multidisciplinary perspective on creativity, social challenges, and business. (pp. 29-48). Cham, Switzerland: Springer. doi: 10.1007/978-3-030-23604-5_3

Hoang, D., Karami, M., & Spector, S. (2020). Employees’ social capital, self-efficacy, and turnover intention: A study in the context of tourism and hospitality. In V. Ratten, V. Braga, J. Álvarez-García & M. de la Cruz del Rio-Rama (Eds.), Tourism innovation: Technology, sustainability and creativity: Innovation and technology horizons. (pp. 79-94). Abingdon, UK: Routledge. doi: 10.4324/9780429022814-6

Journal - Research Article

Karami, M., Wooliscroft, B., & McNeill, L. (2020). Effectuation and internationalisation: A review and agenda for future research. Small Business Economics, 55, 777-811. doi: 10.1007/s11187-019-00183-4

Conference Contribution - Published proceedings: Full paper

Levasseur, L., Tang, J., Karami, M., & Busenitz, L. (2020). Time, sleep, and alertness. Academy of Management Proceedings, 2020(1). doi: 10.5465/AMBPP.2020.65

Conference Contribution - Published proceedings: Abstract

Romanello, R., Karami, M., Gerschewski, S., Evers, N., He, C. X., & Tian, L. (2020). International opportunity discovery of born global firms: The role of institutions. Academy of Management Proceedings, 2020(1). doi: 10.5465/AMBPP.2020.20660abstract

2019

Chapter in Book - Research

Karami, M., & Dubinsky, A. J. (2019). Negotiating with managers from Iran. In M. A. Khan & N. Ebner (Eds.), The Palgrave handbook of cross-cultural business negotiation. (pp. 241-265). Cham, Switzerland: Palgrave Macmillan. doi: 10.1007/978-3-030-00277-0

Journal - Research Article

Levasseur, L., Tang, J., & Karami, M. (2019). Insomnia: An important antecedent impacting entrepreneurs’ health. Journal of Risk & Financial Management, 12(1), 44. doi: 10.3390/jrfm12010044

Karami, M., & Tang, J. (2019). Entrepreneurial orientation and SME international performance: The mediating role of networking capability and experiential learning. International Small Business Journal, 37(2), 105-124. doi: 10.1177/0266242618807275

Conference Contribution - Published proceedings: Abstract

Levasseur, L., Tang, J., & Karami, M. (2019). Insomnia: An important antecedent impacting entrepreneurs’ health. Proceedings of the United States Association for Small Business and Entrepreneurship (USABSE) Conference. Retrieved from https://www.usasbe.org

Karami, M., Wooliscroft, B., & McNeill, L. (2019). Predictive and non-predictive strategies for international opportunity development: Implications for firm performance. Proceedings of the 11th Asian Academy of Management (AAOM) and the 12th Taiwan Academy of Management (TAOM) Joint Conference. (pp. 41-42). Retrieved from http://aaom.asia

Conference Contribution - Verbal presentation and other Conference outputs

Romanello, R., Karami, M., Gerschewski, S., & He, C. X. (2019, June). International opportunity discovery of born global firms: The role of institutions. Verbal presentation at the Academy of International Business (AIB) Annual Meeting, Copenhagen, Denmark.

2018

Chapter in Book - Research

Karami, M., He, C. X., & Zhengang, S. (2018). Social ties and human capital in family SMEs’ internationalization. In V. Rattan, V. Braga & C. S. Marques (Eds.), Knowledge, learning and innovation: Research insights on cross-sector collaborations. (pp. 59-73). Springer. doi: 10.1007/978-3-319-59282-4_5

Journal - Research Article

Chetty, S., Karami, M., & Martín Martín, O. (2018). Opportunity discovery and creation as a duality: Evidence from small firms’ foreign market entries. Journal of International Marketing, 26(3), 70-93. doi: 10.1509/jim.17.0005

He, C. X., Karami, M., & Insch, A. (2018). SMEs' foreign operation mode package development. Journal of Applied Business and Economics, 20(6), 108-124.

Conference Contribution - Published proceedings: Abstract

Karami, M., & Tang, J. (2018). Entrepreneurial orientation and SME international performance. Academy of Management Proceedings, 2018(1). doi: 10.5465/AMBPP.2018.10048abstract

Conference Contribution - Verbal presentation and other Conference outputs

Romancello, R., Karami, M., Gerschewski, S., & He, C. X. (2018, August). The exploration of international opportunities in born global firms: The role of institutions. Verbal presentation at the 22nd McGill International Entrepreneurship Conference, Halmstad, Sweden.

Awarded Doctoral Degree

Karami, M. (2018). International opportunity discovery and creation by internationalising SMEs: Implications for firm performance (PhD). University of Otago, Dunedin, New Zealand. Retrieved from http://hdl.handle.net/10523/8225

2017

Conference Contribution - Verbal presentation and other Conference outputs

Karami, M., Martín Martín, O., & Chetty, S. (2017, July). Logic of decision-making and SMEs’ international performance. Verbal presentation at the Annual Meeting of the Academy of International Business (AIB), Dubai, UAE.

2016

Chapter in Book - Research

He, C. X., & Karami, M. (2016). International opportunity development of internationalizing SMEs from emerging economies. In T. M. Devinney, G. Markman, T. Pedersen & L. Tihanyi (Eds.), Global entrepreneurship: Past, present & future: Advances in international management (Vol. 29). (pp. 203-233). Emerald Group. doi: 10.1108/S1571-502720160000029013

Conference Contribution - Published proceedings: Abstract

Romanello, R., He, C. X., & Karami, M. (2016). The development of international opportunities in born global context: The role of institutions. In J. Puck, T. Linder & M. Putzhammer (Eds.), Proceedings of the 42nd European International Business Academy (EIBA) Conference. (pp. 111). [Abstract]

Conference Contribution - Verbal presentation and other Conference outputs

Karami, M., Chetty, S., & Martín Martín, O. (2016, June). Effectuation and internationalization: A review and agenda for future research. Verbal presentation at the Annual Meeting of the Academy of International Business (AIB), New Orleans, USA.

2015

Conference Contribution - Published proceedings: Full paper

Karami, M., & Wooliscroft, B. (2015). Macromarketing research in Iran: On the dangers of hearsay. In C. Shultz, R. Benton & O. Kravets (Eds.), Proceedings of the 40th Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. (pp. 551-561). Macromarketing Society. [Full Paper]

Karami, M. (2015). Opportunity creation in the internationalisation process of SMEs. In A. Ganglmair-Wooliscroft, J. Williams & B. Wooliscroft (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Midyear Doctoral Colloquium. (pp. 57-63). Dunedin, New Zealand: Marketing Department, University of Otago. [Full Paper]