Lecturer
Department of Marketing
Otago Business School Room 4.34
Email helen.owen@otago.ac.nz
Helen is a mixed-methods researcher with a background in Social Psychology (PhD) and Public Health. She completed her BSc(Hons) and PhD at University of Otago. Her PhD explored different applications of fluency-of-processing theories for judging statement credibility and communicator honesty, including in persuasive advertising. She has worked in public health research for the past six years, including through a Postdoctoral Fellowship in the Ngāi Tahu Māori Health Research Unit.
She also worked as the operations manager on several longitudinal cohort studies, including The HRC-funded New Zealand Prospective Outcomes of Injury, ten-year follow-up Studies; the Trauma Outcomes Project (TOP), a collaboration with NZ Health Quality & Safety Commission, and a cross-sectional survey of health care providers in Southern NZ, following the roll-out of the Southern Primary and Community Care Strategy.
Her research areas include long-term health and wellbeing outcomes among injured older adults; healthcare service integration and health provider burnout; healthcare access inequities for Māori, and technology-enhanced learning. Helen is on the Editorial Board for Journal of Child & Adolescent Mental Health.
Teaching responsibilities
Helen’s primary teaching responsibilities are:
- MART112 Marketing
- MART461 Marketing Theory
- MART211 Products to Market
- MART305 Societal Issues in Marketing
Additional details
Examples of previous media contributions (from PhD):
- What is the ‘Johnny Depp effect’? New Zealand Herald, 2 March 2016
- Making writing seem more honest Radio NZ National: Our Changing World, 9 April 2015
- Male and Female Faces Radio NZ National: Our Changing World, 29 November 2013
Awarded grants
- Postdoctoral Research Fellowship, Health Sciences Career Development, Division of Health Sciences (2023-2025)
- Contributing Researcher to HRC funded grant: Hinapōuri ki Hīnātore: Improving mental health outcomes and services (2023-2025). PIs: Prof. Sarah Derrett & Prof. Emma Wyeth
- Accelerator Grant (Early Career), Division of Health Sciences (2022)
- Collaboration of Ageing Research Excellence (CARE) Early Career Researcher Conference Scholarship (2019)
Office hours
Mondays 2:00pm–3:00pm
Publications
Owen, H. E., Wyeth, E. H., Samaranayaka, A., & Derrett, S. (2025). Describing long-term postinjury outcomes for older New Zealanders [Brief report]. Australasian Journal on Ageing, 44, e13411. doi: 10.1111/ajag.13411 Journal - Research Other
Craik, B., Owen, H. E., Derrett, S., & Wyeth, E. H. (2024). Interviewing injured New Zealanders for paired longitudinal studies: A qualitative exploration of interviewers’ experiences. Quality & Quantity. Advance online publication. doi: 10.1007/s11135-024-02031-4 Journal - Research Article
Owen, H., Wyeth, E., & Derrett, S. (2024). Long-term post-injury outcomes for older New Zealanders: Addressing the knowledge gap. Proceedings of the 15th Australasian Injury Prevention and Safety Promotion Conference: Weaving Knowledge for Injury Prevention and Safety Promotion: Creating a New Way Together. (pp. 30). Retrieved from https://www.aipn.com.au/conference Conference Contribution - Published proceedings: Abstract
Derrett, S., Owen, H. E., Barson, D., Maclennan, B., Samaranayaka, A., Harcombe, H., & Wyeth, E. H. (2024). New Zealand’s Prospective Outcomes of Injury Study—10 years on (POIS-10): Descriptive outcomes to 12 years post-injury [Short report]. Injury Prevention, 30(3), 251-255. doi: 10.1136/ip-2023-045058 Journal - Research Article
Owen, H. E., Wyeth, E. H., Maclennan, B., Barson, D., McBride, P., Gabbe, B. J., … Derrett, S. (2023). Cohort profile: The Trauma Outcomes Project, a prospective study of New Zealanders experiencing major trauma. BMJ Open, 13, e075480. doi: 10.1136/bmjopen-2023-075480 Journal - Research Article