PhD Research Student
Thesis title: Modern marketing and crisis: Developing a framework for early detection of marketing crises
Qualifications: Master of Executive Management - Marketing and Export, Bachelor of Industrial Engineering - System Planning and Analysis
Email mehran.kamali@postgrad.otago.ac.nz
PhD start date: April 2022
Supervisors:Dr Mathew Parackal, Dr Damien Mather
Research Summary:
The During My PhD journey, I intend to develop a framework for the early detection of marketing crises. The world's economic, political, geographical, and social events show that businesses are constantly affected by natural and human-caused crises. If businesses are unprepared to face crises, they would fail (e.g., shut down of some businesses during COVID-19). However, if businesses were able to detect crises early on, they would have a better chance of surviving.
My PhD research aims to broaden the understanding of how social media data could provide meaningful information that helps in the early detection of an external crisis at the organizational level. The research would help marketing managers to improve their market forecasts and strategies to sustain companies' performance by preventing customer and financial losses.
Research interests:
- Business analyses
- Modern marketing
- Digital marketing
- Market development
- Marketing strategy
- Artificial intelligence
Publications
Kamali, M., Zarea, H., Parackal, M., & Su, Z. (2024). Enhancing new service development effectiveness: The role of customer participation and the moderating effects of empowerment and satisfaction. International Journal of Productivity & Performance Management. Advance online publication. doi: 10.1108/IJPPM-11-2022-0596 Journal - Research Article