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Mohammed Al Haj Eid imagePhD research student

Qualifications: MBA-Marketing (University of Jordan), Bachelor of Marketing (Al Zaytoonah, University of Jordan)

Thesis title: Towards a Sustainable Circular Economy: Achieving a Balance through the Social Dimension

PhD start date: 28 June 2019

Supervisors: Mathew Parackal, Virginia Cathro

Emailmohammad.alhajeid@postgrad.otago.ac.nz

Research summary

Circular Economy is considered a new path for sustainable development, in order to protect the environment, economy and society, toward attaining the vision of current and future generation's well-being. However, it is advised in literature to pay more attention to the social dimension of sustainability, as it is being neglected throughout literature and practice, despite societies importance for creating awareness about the danger the globe is facing, in addition to increase the acceptance rate of sustainable products, as well as promoting sustainability through encouraging non-sustainable companies to seek sustainability to respond to societies pressure. Therefore, throughout this study, we aim to address the social dimension in a circular economy, propose a notion for the contribution of the circular economy to the society and vice versa, in collaboration with stakeholders from different levels and sectors.

Research interests

  • Consumer behaviour
  • E-marketing
  • Sustainability

Publications

  • Al-Abdallah, G. M., Dandis, A. O., & Al Haj Eid, M. B. (2022). The impact of Instagram utilization on brand management: an empirical study on the restaurants' sector in Beirut. Journal of Foodservice Business Research, 1–33.
  • Dandis, A.O. and Al Haj Eid, M. B. (2021), Customer lifetime value: investigating the factors affecting attitudinal and behavioural brand loyalty, The TQM Journal, 34(3), 476–493.
  • Dandis, A.O., Al Haj Eid, M. B., Robin, R. and Wierdak, N. (2021), An empirical investigation of the factors affecting customer lifetime value, International Journal of Quality & Reliability Management, 39(4), 910–935.
  • Dandis, A. O., Wright, L. T., Wallace-Williams, D. M., Mukattash, I., Al Haj Eid, M. B., & Cai, H. (2021). Enhancing consumers' self-reported loyalty intentions in Islamic Banks: The relationship between service quality and the mediating role of customer satisfaction. Cogent Business & Management, 8(1), 1892256.
  • Bilisbekov, N., Sarfo, C., Dandis, A & Al Haj Eid, M. B. (2021). Linking bank advertising to customer attitudes: The role of cognitive and affective trust. Management Science Letters, 11(4), 1083–1092.
  • Mugenia, P., Sarfob, C., Dandis, A. O., Al Haj Eid, M. B., and Abou-Moghli, A. Does Executive Compensation Dispersion Affect Firm Performance: The Moderating Role of Technology Intensity.‏ International Journal of Innovation, Creativity and Change. 15(3)
  • Nusairat, N; Hammouri, Q; Al-Ghadir, H; Ahmad, A; Al Haj Eid, M. B., The effect of design of restaurant on customer behavioral intentions. Management Science Letters 10.9 (2020): 1929–1938.‏
  • Al Haj Eid, M.B., Nusairat, N., Alkailani, M., & Al-Ghadeer, H. (2020). Internet users' attitudes towards social media advertisements: The role of advertisement design and users' motives. Management Science Letters, 10(10), 2361–2370.‏
  • Dandis, A. O., Al Haj Eid, M. B., & Griffin D. J. (2022), The Effect of Relational Benefits, Brand Experiences, Service Quality, Customer Satisfaction, Trust and Commitment in the Hospitality Industry. The TQM Journal. Vol. ahead-of-print No. ahead-of-print.
  • Rabah H. A., Dandis, A. O. & Al Haj Eid, M. B. (2022), Social Media Strategy: Factors Influencing Electronic Word of Mouth (EWOM). Journal of Marketing Communication. Manuscript accepted.
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