Title of research: Consumer choice behaviour towards refillable packaging: A cross-cultural study
Qualifications: BBA in Marketing (University of Dhaka, Bangladesh); MBA in Marketing (University of Dhaka, Bangladesh), Senior Lecturer (East West University, Dhaka, Bangladesh)
PhD start date: 1 February 2023
Supervisors: Professor Robert Aitken; Associate Professor Leah Watkins
Emailnurun.popy@postgrad.otago.ac.nz
Research summary
Due to differences in cultural and consumption values, consumers in developed and developing countries vary substantially in adopting sustainable products.
This thesis will seek to identify and understand how cultural values influence consumption values while adopting refillable packaging among consumers in a developed and a developing country. This thesis will take New Zealand as the developed country of reference and Bangladesh as a developing country.
Research interests
- Sustainable marketing
- Social media marketing
- Consumer behavior
Publications
- Consumer behavior in outbound tourism: a Bangladeshi perspective. (2019)
- Attitude toward social media reviews and restaurant visit intention: a Bangladeshi perspective. (2020)
- Innovation in Financial Services: The Case of Bangladesh. (2020)
- Impact of COVID‑19 on Supply Chain Management: A Study on Food Industry. (2021)
- What factors influence consumer overconsumption of food? An investigation from Dhaka during the COVID‑19 Pandemic. (2022)