Dr John Guthrie, Senior Lecturer, Research students, Department of Marketing

BCom, MCom, PhD, DTertT (Otago)

John had a successful career in selling, sales management and retailing before joining the department in 1988. His teaching is in the areas of Retailing, Personal Selling and Sales Management, and Sports Marketing.

His research interests are in Retailing and Sports Marketing. In Retailing, these include the changing structure of retailing and the 'retail-scape', the growth of non-traditional retailing, retail crime and loss prevention (author of the NZ Survey of Retail Crime and Loss Prevention), the use of geographic information systems in the retailing industry, and staff training.

He also undertakes research on farmers' markets in New Zealand, with emphasis on their growth, their role as business incubators, and competition with other players in the distribution channel.

In Sports Marketing his research areas include event management, and fan equity.
He has extensive experience with sports organisations in New Zealand, including the NZ Masters Games. John is on the Executive of the New Zealand Bobsled and Skeleton Association, with responsibility for Olympic selection. He is the Director of the NZ Centre for Retail Research and Studies, and Chairman of the South Pacific Association of Retailing Educators.

Office Hours

All inquiries regarding John's teaching & research should be directed to the Department Manager, Moira Kliegl (moira.kliegl@otago.ac.nz)

Publications

Potdar, B., Garry, T., Gnoth, J., & Guthrie, J. (2021). An investigation into the antecedents of frontline service employee guardianship behaviours. Journal of Service Theory & Practice, 31(3), 450-467. doi: 10.1108/JSTP-06-2020-0124 Journal - Research Article

Potdar, B., Garry, T., McNeill, L., Gnoth, J., Pandey, R., Mansi, M., & Guthrie, J. (2020). Retail employee guardianship behaviour: A phenomenological investigation. Journal of Retailing & Consumer Services, 54, 102017. doi: 10.1016/j.jretconser.2019.102017 Journal - Research Article

Potdar, B., Garry, T., Guthrie, J., & Gnoth, J. (2020). Yours truly: The role of organizational commitment in shoplifting prevention. International Journal of Retail & Distribution Management, 48(1), 70-91. doi: 10.1108/IJRDM-04-2018-0073 Journal - Research Article

Potdar, B., Guthrie, J., Gnoth, J., & Garry, T. (2018). Yours ethically: The role of corporate social responsibility and employee engagement in shoplifting prevention. International Journal of Retail & Distribution Management, 46(9), 835-849. doi: 10.1108/IJRDM-02-2018-0029 Journal - Research Article

Potdar, B., Guthrie, J., Gnoth, J., & Garry, T. (2018). The role of psychological ownership in shoplifting prevention: An exploratory study. Journal of Retailing & Consumer Services, 44, 253-265. doi: 10.1016/j.jretconser.2018.07.015 Journal - Research Article

2021

Journal - Research Article

2020

Journal - Research Article

2018

Journal - Research Article

Potdar, B., Guthrie, J., & Gnoth, J. (2018). Encouraging shoplifting prevention with quality relationships: A theory of planned behaviour perspective. International Journal of Retail & Distribution Management, 46(1), 49-69. doi: 10.1108/IJRDM-12-2016-0240

Conference Contribution - Verbal presentation and other Conference outputs

Parackal, M., McNeill, L., Mather, D., Wass, R., Casey, B., Insch, A., & Guthrie, J. (2018, June). An investigation into non-attendance at lectures, University of Otago. Verbal presentation at the SERGE Symposium 2018, Dunedin, New Zealand.

2016

Conference Contribution - Published proceedings: Full paper

Potdar, B., Guthrie, J., & Gnoth, J. (2016). Effects of stakeholder relationship quality on efficient retail crime prevention: A research agenda. In D. Fortin & L. K. Ozanne (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing in a Post-Disciplinary Era. (pp. 715-722). Christchurch, New Zealand: Department of Management, Marketing, and Entrepreneurship, University of Canterbury. [Full Paper]

2015

Journal - Research Article

Henry, J. A., Guthrie, J. C., & McLeod, G. F. H. (2015). A model of supermarket pricing behaviour. Asian Journal of Business Research, 5(2), 44-57. doi: 10.14707/ajbr.150016

Guthrie, J., Hoek, J., Darroch, E., & Wood, Z. (2015). A qualitative analysis of New Zealand retailers' responses to standardised packaging legislation and tobacco industry opposition. BMJ Open, 5(11), e009521. doi: 10.1136/bmjopen-2015-009521

Conference Contribution - Published proceedings: Abstract

Guthrie, J., & Irving, L. (2015). How changes in apparel and appearance influence the quality of customer service in a retail context. In S. Rasouli & H. Timmermans (Eds.), Proceedings of the 22nd European Institute of Retailing and Services Studies (EIRASS) Recent Advances in Retailing and Services Science Conference. (pp. 31). EIRASS. [Abstract]

Guthrie, J., Darroch, E., & Hoek, J. (2015). How do retailers think plain packaging of tobacco products will affect their business? In S. Rasouli & H. Timmermans (Eds.), Proceedings of the 22nd European Institute of Retailing and Services Studies (EIRASS) Recent Advances in Retailing and Services Science Conference. (pp. 30). EIRASS. [Abstract]

2014

Conference Contribution - Published proceedings: Abstract

Guthrie, J., & Jones, G. (2014). The role of sport on student choice of university. In S. Rasouli & H. Timmermans (Eds.), Proceedings of the 21st Recent Advances in Retailing & Service Science Conference. (pp. 42). EIRASS. [Abstract]

2013

Conference Contribution - Published proceedings: Abstract

Guthrie, J., Henry, J., & McLeod, G. F. H. (2013). An integrated approach to supermarket pricing behaviour in New Zealand. Proceedings of the 20th European Institute of Retailing and Services Studies (EIRASS) Recent Advances in Retailing and Services Science Conference. (pp. 36). EIRASS. [Abstract]

2012

Conference Contribution - Published proceedings: Abstract

Guthrie, J., Devlin, M., & Henry, J. (2012). Understanding why cruise passengers go ashore: Or more importantly why don't they? Proceedings of the 19th Recent Advances in Retailing & Service Science Conference. (pp. 82). EIRASS. [Abstract]

2011

Conference Contribution - Verbal presentation and other Conference outputs

Guthrie, J., Devlin, D., & Henry, J. (2011, July). Maximising retailing opportunities in the cruise market: The views from both sides of the counter. Verbal presentation at the European Institute of Retailing and Services Studies (EIRASS) 18th Recent Advances in Retailing and Services Science Conference, San Diego, USA.

2010

Journal - Research Article

Yang, L., Cheung, W.-L., Henry, J., Guthrie, J., & Fam, K.-S. (2010). An examination of sales promotion programs in Hong Kong: What the retailers offer and what the consumers prefer. Journal of Promotion Management, 16(4), 467-479. doi: 10.1080/10496491003659563

2009

Conference Contribution - Published proceedings: Abstract

Guthrie, J. (2009). The changing face of the farmers' market: A case for the wheel of retailing? Proceedings of the 16th Recent Advances in Retailing & Services Science Conference. (pp. 65). Eindhoven, The Netherlands: EIRASS. [Abstract]

2008

Journal - Research Article

Lawson, R., Guthrie, J., Cameron, A., & Fischer, W. C. (2008). Creating value through cooperation: An investigation of farmers' markets in New Zealand. British Food Journal, 110(1), 11-25. doi: 10.1108/00070700810844768

Conference Contribution - Published proceedings: Abstract

Guthrie, J. (2008). Farmer's markets: Their place in the sun. In H. Timmermans (Ed.), Proceedings of the 15th Recent Advances in Retailing and Services Science Conference. (pp. 73). Eindhoven, The Netherlands: EIRASS. [Abstract]

Conference Contribution - Verbal presentation and other Conference outputs

Yang, L., Xin, D., Guthrie, J., & Fam, K.-S. (2008, March). An examination of retailers and consumers preferences for sales promotion programs in Hong Kong. Verbal presentation at the Global Marketing Conference, Shanghai, China.

2007

Journal - Research Article

Sew Hoy, V., Simpson, L., Yang, L., Guthrie, J., & Fam, K.-S. (2007). Food retailing and young New Zealand adults: The case of moderated Chinese food. International Journal of Excellence in Tourism, Hospitality & Catering, 1(1), 1-14.

Conference Contribution - Verbal presentation and other Conference outputs

Guthrie, J., & Conway, T. (2007, June-July). “My wife (or customers) doesn't understand me!!”: A case for a retailing Communications Audit. Verbal presentation at the European Institute of Retailing and Services (EIRASS) 14th Recent Advances in Retailing and Services Science Conference, San Francisco, USA.

2006

Journal - Research Article

Guthrie, J., & Guthrie, A. (2006). A research agenda for loss prevention. International Journal of Retail & Distribution Management, 34(11), 873-878.

Guthrie, J., Guthrie, A., Lawson, R., & Cameron, A. (2006). Farmers' markets: The small business counter-revolution in food production and retailing. British Food Journal, 108(7), 560-573.

Conference Contribution - Published proceedings: Full paper

Cameron, A., & Guthrie, J. (2006). Farmers' markets: The small business counter-revolution in food production and retailing. In L. M. Gillin (Ed.), Proceedings of the 3rd Annual Australian Graduate School of Entrepreneurship (AGSE) International Entrepreneurship Research Exchange. (pp. 849-850). Retrieved from http://www.swinburne.edu.au/lib/ir/onlineconferences/agse2006/

Conference Contribution - Verbal presentation and other Conference outputs

Guthrie, J., Cameron, A., & Guthrie, A. (2006, July). The relationship between farmers' markets and supermarkets. Verbal presentation at the European Institute of Retailing and Services (EIRASS) 13th Recent Advances in Retailing and Services Science Conference, Budapest, Hungary.

2005

Journal - Research Other

Guthrie, J. (2005). New Zealand [Letter]. European Retail Digest, 44, 69-72.

Conference Contribution - Published proceedings: Abstract

Guthrie, J., Lawson, R., & Guthrie, A. (2005). Value creation in food distribution channels: The farmers' market. Proceedings of the 12th Recent Advances in Retailing and Services Science Conference. Europe: EIRASS. [Abstract]

2004

Chapter in Book - Research

Guthrie, J., Lawson, R., & Guthrie, A. (2004). Farmers' markets in New Zealand. In W. C. Fischer (Ed.), Street markets: Small business and farmers' perceptions in Australia and New Zealand. (pp. 95-115). EUL Verlag.

Chapter in Book - Other

Guthrie, J. C. (2004). Promotional communications. In M. Stansfield (Ed.), The New Zealand marketing environment. (pp. 44-65). Auckland, New Zealand: McGraw Hill.

Conference Contribution - Published proceedings: Full paper

Lawson, R., Guthrie, J., & Fischer, W. (2004). Creating value through cooperation? The case of farmers' markets in New Zealand. In W. Weber (Ed.), Proceedings of Rencontres de St-Gall: Value Creation in Entrepreneurship and SMEs. [CD-ROM] Switzerland: Swiss Research Institute of Small Business and Entrepreneurship. [Full Paper]

Conference Contribution - Published proceedings: Abstract

Guthrie, J. (2004). Teaching market mapping analysis techniques in the retailing: A case study. Proceedings of the 11th Recent Advances in Retailing & Services Conference. (pp. 71). European Institute of Retailing and Services Studies. [Abstract]

Working Paper; Discussion Paper; Technical Report

Guthrie, J., Lawson, R., & Guthrie, A. (2004). Living the good life: A report on farmers' markets in New Zealand. Dunedin: University of Otago. 17p.

2003

Conference Contribution - Published proceedings: Full paper

Guthrie, J. C., & Osborne, T. (2003). The use of geographic information systems in retail store location decision-making. In J. R. Evans (Ed.), Proceedings of the Seventh Triennial National Retailing Conference. Retailing 2003: Strategic Planning in Uncertain Times (Special Conference Series). X, (pp. 252-257). Hempstead, NY: Academy of Marketing Science. [Full Paper]

Conference Contribution - Published proceedings: Abstract

Guthrie, J. C. (2003). Brothers in arms: Fighting retail crime around the world. Proceedings of the 10th Recent Advances in Retailing & Services Science Conference. (pp. 42). The Hague: EIRASS. [Abstract]

Working Paper; Discussion Paper; Technical Report

Guthrie, J. C. (2003). Survey of retail theft and security. New Zealand Retail. 2p.

Guthrie, J. C. (2003). 2003 New Zealand survey of retail theft and security. Dunedin, New Zealand: NZ Centre for Retail Research and Studies. 27p.

2002

Chapter in Book - Research

Lawson, R., Guthrie, J. C., & Hlaihel, J. (2002). Retail markets in New Zealand. In W. C. Fischer (Ed.), Consumers' Attitudes towards Weekend, Night & Street Markets. (1st ed.) (pp. 99-107). Germany: Josef Eur Verlag.

Conference Contribution - Published proceedings: Abstract

Guthrie, J. C. (2002). CCTV and its role in the collection of marketing information for retailers. In H. Timmermans (Ed.), 9th Recent Advances in Retailing and Services Science Conference Book of Abstracts. (pp. 36). Eindhoven: European Institute of retailing and Services Studies. [Abstract]

Sheppard, S. B., & Guthrie, J. C. (2002). Key match ups: An analysis of sports industry relationships. In D. Shilbury (Ed.), The Best of Both Worlds: 8th Annual SMAANZ Conference. (pp. 35). Rockhampton. Australia: Central Queensland University. [Abstract]

2001

Conference Contribution - Published proceedings: Abstract

Guthrie, J. C. (2001). Building bridges: The accounting profession. In K. Deans & B. Gray (Eds.), Proceedings of the 3rd Australasian Services Marketing Research Workshop. (pp. 38). Dunedin NZ: Wickcliffe Press. [Abstract]

2000

Journal - Research Article

Guthrie, J. C. (2000). Retail theft and security in New Zealand. Management Case Quarterly, 3(4), 9-22.

Conference Contribution - Published proceedings: Full paper

Guthrie, J. C. (2000). Retailing 2000: launching the new millenium. In Evans & Berman (Eds.), Proceedings of the sixth triennial national retailing conference. Columbus, Ohio, USA: The Academy of Marketing Science and The American Collegiate Retailing Association. [Full Paper]

Deans, K. R., & Guthrie, J. C. (2000). Moving to the Information Super Highway: me too or must do for catalogue retailers? Proceedings of Retailing 2000: Launching the New Millennium, the 6th Triennial AMS/ACRA Retailing Conference. (pp. 60-64). Ohio, USA. [Full Paper]

1999

Conference Contribution - Published proceedings: Full paper

Guthrie, J. C. (1999). Mall shopping behaviour in New Zealand. Proceedings of the 1999 Annual Conference of the Academy of Marketing held in Stirling, Scotland. (pp. 868-886). Chartered Institute of Marketing. [Full Paper]

1998

Conference Contribution - Published proceedings: Full paper

Guthrie, J. C. (1998). Hear no evil, see no evil, think no evil: A report on New Zealand retail theft and security. In Proceedings of the 5th International Conference on Recent Advances in Retailing and Services Science. (pp. 57). Baveno, Italy. [Full Paper]

1997

Journal - Professional & Other Non-Research Articles

Guthrie, J. C. (1997). The Future Structure of New Zealand Retailing. (Retail Studies Group Industry Report, 97.1). 1-20. Dunedin: Retail Studies Group, University of Otago.

Conference Contribution - Published proceedings: Full paper

Guthrie, J. (1997). Integrating technology in the classroom: rewriting job descriptions for educators. Proceedings of the 4th International Conference on Recent Advances in Retailing and Services Science. (pp. 1-34). Arizona. [Full Paper]

1996

Conference Contribution - Published proceedings: Full paper

Guthrie, J. (1996). Marketing educators' conferences: a case of false advertising. In A. M. Martin & R. G. Starr (Eds.), Joining Forces to Expand Marketing Knowledge: 11th Australian and 10th New Zealand Combined Marketing Educators' Conference, Auckland, New Zealand, 25-27 November 1996: Proceedings. (pp. 574-575). Auckland: Dept. of Marketing, University of Auckland. [Full Paper]

Guthrie, J. C. (1996). Developing a staff training culture in a retail organisation. Proceedings of the 4th European Association for Education and Research in Commercial Distribution conference. (pp. 615-624). Paris: European Association for Education and Research in. [Full Paper]

Guthrie, J. C. (1996). An employee perspective on the value and effectiveness of training. Proceedings of the 3rd International Conference on Recent Advances in Retailing and Services Science. (pp. 67). Telfs, Austria: European Institute of Retailing and Services Studi. [Full Paper]

1995

Conference Contribution - Published proceedings: Full paper

Guthrie, J. C. (1995). The role and effectiveness of training in the New Zealand retail industry. Proceedings of the 2nd International Conference on Recent Advances in Retailing and Services Science. Broadbeach, Queensland: European Institute of Retailing and Services Studi. [Full Paper]