Title of research: The role that green packaging plays in consumers' intention purchase: A case study in Vietnam.
Qualifications: Bachelor of Economics (National Economics University, Vietnam)
PhD start: November 2022
Supervisors: Professor Maree Thyne, Associate Professor Kirsten Robertson and Dr Rob Hamlin
Emailhau.pham@postgrad.otago.ac.nz
Research summary
The act of caring for the environment and society has led to the emergence of sustainable development. This which emphasizes the need to promote sustainable development and emphasizes the form of promotes development that is the reduction of reduces harmful effects on the environment and society. Green Purchasing is a growing trend in international trade and public sector transactions in countries to increase production and consumption of environmental – friendly products. This study will measure factors that impact on green purchase intention with regard to green packaging of Vietnam consumers. The study also points out some policies recommendations for government to make more appropriate regulations and policies.
Research interests
- Consumer Behaviour
- Service marketing
- Green Consumption
- Green Marketing
- Green Production
- Sustainability
Publications
- Nguyen, H., Pham, H., Vu, N., & Hoang, H. (2020). Factors Influencing Students' Intention to Use E-learning System: A Case Study Conducted in Vietnam. International Journal of Emerging Technologies in Learning (iJET), 15(18), 165-182.
- Pham, H., & Nguyen, H. (2020). The effect of motivation and hygiene factors on employees' work motivation in textile and apparel enterprises. Management Science Letters, 10(12), 2837-2844.
- Vu, N. H., Pham, H. V., & Nguyen, H. T. H. (2021). Exploring service quality, customer satisfaction, and customer loyalty in Vietnam's telecommunications industry. International Journal of Advanced and Applied Sciences, 8(1), 1-10.