BCom, PGDipCom, MCom, DipGrad (Statistics), PhD
Director of the Bachelor of Entrepreneurship
Room 4.07 Otago Business School
Tel +64 3 479 5040
Email john.williams@otago.ac.nz
Bachelor of Entrepreneurship
John has been a staff member at the Department since 1996. Prior to that he was a student of Marketing at Otago since 1984.
His research and scholarly interests include research methods and philosophy of science; consumer behaviour; tourism; business ethics and 'social' marketing; and information technology and its impact on business and society. His PhD thesis was about a new statistical technique that combines cluster analysis with structural equation modelling, and he continues to collaborate internationally in this field.
In early 2009, John investigated public opinion regarding the proposed Awatea Street Stadium in Dunedin. In an effort to contribute to gauging public opinion John's research surveyed parties from all positions in the spectrum of support (pro, anti and disinterested) for the proposal in the planning of a survey of public opinion.
Teaching responsibilities
John's teaching responsibilities are:
- BSNS 111 Business and Society
- MART 210 Consumer Behaviour
- MART 308 Integrated Digital Marketing
- MART 462 Advanced Marketing Analysis
Office hours
By appointment
Publications
Mandic, S., Williams, J., Moore, A., Hopkins, D., Flaherty, C., Wilson, G., … Spence, J. C. (2016). Built Environment and Active Transport to School (BEATS) Study: Protocol for a cross-sectional study. BMJ Open, 6(5), e011196. doi: 10.1136/bmjopen-2016-011196 Journal - Research Article
Williams, J. (2012). The logical structure of the service-dominant logic of marketing. Marketing Theory, 12(4), 471-483. doi: 10.1177/1470593112457745 Journal - Research Article
Williams, J. (2012). Comparing electronic and paper surveys. Australian & New Zealand Journal of Public Health, 36(1), 12-14. doi: 10.1111/j.1753-6405.2012.00824.x Journal - Research Other
Williams, J., & Aitken, R. (2011). The service-dominant logic of marketing and marketing ethics. Journal of Business Ethics, 102, 439-454. doi: 10.1007/s10551-011-0823-z Journal - Research Article
McCole, P., Ramsey, E., & Williams, J. (2010). Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns. Journal of Business Research, 63, 1018-1024. doi: 10.1016/j.jbusres.2009.02.025 Journal - Research Article