Study Entrepreneurship and Innovation at Otago
Interest in entrepreneurship and innovation is growing on a global scale. Over the past five years, there has been a substantial increase in research funding for business innovation from government organisations across Europe, the Americas, and Asia.
The MBus in Entrepreneurship and Innovation equips students with in-depth subject knowledge, alongside critical thinking and leadership skills essential for success in the field.
The connection between critical thinking and innovation in entrepreneurship is both clear and strong. Our courses are led by world-renowned experts and feature guest lectures from leading practitioners in the fields of entrepreneurship and innovation.
In this programme, students will gain a comprehensive understanding of the entrepreneurial mindset and practices – learning to generate and evaluate ideas tied to opportunity recognition, while developing business models grounded in market analysis and customer value propositions. They’ll apply marketing techniques to innovation and entrepreneurial contexts, critically assess the value and critiques of entrepreneurship and innovation based on academic research, and explore the strategic choices, actions, and processes that shape an organisation’s strategy. In addition to fostering an entrepreneurial mindset, students will develop advanced theoretical and technical knowledge in creative marketing for behaviour change.
Students will develop critical and strategic thinking skills, considering competing perspectives across disciplines, as well as gaining a deep understanding of competitive advantage and its sources. Furthermore, they will enhance their written and verbal communication abilities, enabling them to present coherent and persuasive analyses of academic readings and case studies.
Entrepreneurship and Innovation is also offered as subject for the Postgraduate Diploma in Business (PGDipBus) and Postgraduate Certificate in Business (PGCertBus).
Choose a study option
Whether you are advancing your career with our specialised graduate qualifications or pursuing in-depth research and expertise through our postgraduate programmes, Otago is here to support your aspirations.
Postgraduate qualifications
Honours, Master’s, PhDs, and other advanced degrees for graduates. Just one additional year of study will earn you a valuable postgraduate degree. Or perhaps you want the depth of a full year of research-only time during a Master’s or to step up to a PhD.
Master of Business (MBus)
A coursework degree with an optional research component, awarded in a chosen specialist subject, completed in one-year's full-time or equivalent part-time study...
Postgraduate Diploma in Business (PGDipBus)
A two-semester (at full-time), coursework programme, offering specialisation in a variety of subjects and a possible entry pathway into the MBus
Postgraduate Certificate in Business (PGCertBus)
A coursework programme, typically consisting of three papers, that can be completed with full-time study (half year) or part-time study (full year)
Ready to apply?
Take your expertise to the next level with advanced study.
Programme details
Compare programmes for this subject.
The Master of Business in Entrepreneurship and Innovation will be awarded on successful completion of 180 points from one of the three options (Dissertation, Project or Coursework) outlined in the schedule below.
| Option | Papers | Points |
|---|---|---|
| Dissertation | Compulsory papers: | |
| BSNS 411 Business Principles for the 21st Century | 10 | |
| BSNS 412 Research Skills and Methods 1 | 10 | |
| BSNS 413 Research Skills and Methods 2 | 20 | |
| BSNS 590 Dissertation | 60 | |
| ENTR 411 Introduction to Entrepreneurship | 20 | |
| ENTR 421 Technology and Entrepreneurship | 20 | |
| MANT 551 Strategic Change and Innovation | 20 | |
| MART 449 Creative Marketing for Behaviour Change, Sustainability and Social Good | 20 | |
| Total | 180 | |
| Project | Compulsory papers: | |
| BSNS 411 Business Principles for the 21st Century | 10 | |
| BSNS 412 Research Skills and Methods 1 | 10 | |
| BSNS 413 Research Skills and Methods 2 | 20 | |
| BSNS 580 Applied Project | 40 | |
| ENTR 411 Introduction to Entrepreneurship | 20 | |
| ENTR 421 Technology and Entrepreneurship | 20 | |
| MANT 551 Strategic Change and Innovation | 20 | |
| MART 449 Creative Marketing for Behaviour Change, Sustainability and Social Good | 20 | |
| Plus other approved papers at 400-level or higher to the equivalent of 20 points. | 20 | |
| Total | 180 | |
| Coursework | Compulsory papers: | |
| BSNS 411 Business Principles for the 21st Century | 10 | |
| BSNS 412 Research Skills and Methods 1 | 10 | |
| BSNS 413 Research Skills and Methods 2 | 20 | |
| ENTR 411 Introduction to Entrepreneurship | 20 | |
| ENTR 421 Technology and Entrepreneurship | 20 | |
| MANT 551 Strategic Change and Innovation | 20 | |
| MART 449 Creative Marketing for Behaviour Change, Sustainability and Social Good | 20 | |
| Plus other approved papers at 400-level or higher to the equivalent of 60 points, including a minimum of 20 points at 500-level. | 60 | |
| Total | 180 |
This information must be read subject to the statement on our Copyright & Disclaimer page.
Regulations on this page are taken from the 2025 Calendar and supplementary material.
World-class research
The University of Otago has a global reputation for research excellence. Our expertise is vast across health, society, culture, sustainability and the environment.
Explore our research