University of Otago Functional Classification Scheme

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Marketing & Advertising Campaigns (Activity Descriptor)

Activities involved in marketing the university. Activities include planning and implementing campaigns and monitoring impact.


Broader Terms PUBLIC AFFAIRS AND COMMUNICATIONS	Narrower Terms Developing Brand Awareness Specific Campaigns Student Recruitment

Online Taxonomy/Thesaurus generated on 04 Jul 2011 by a.k.a.^® Software from Synercon Management Consulting Pty Ltd

University of Otago Functional Classification Scheme

Select from the Alphabetical List:

Select from the Function Heading / Activity Descriptor Tree:

Broader Terms

Narrower Terms